The Edge Marketing

181. Fooling the Search Engines
     Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide 'private label' rights -- that is all the rage.And the reason? You get all the benefits of a well-written article without the work! Someone has to write the articles of course, and if you have writing skills theres plenty of opportunity for you.Why have articles become so popular? People su…



182. Polishing Your Translation Style - Marketing Your Services By Ivan Vandermerwe
     You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself “what else is there to say about improving one’s translation style?” The answer to that, my friends, is the most important part of the message. Let’s for a moment consider our profession from the perspective of the client. You have a translation project that needs a translator. You pull out all the stops: you hit the search engines; post…



183. Evaluating Printing Companies
     At present, there are lots of printing companies in the market that offer quality printed outputs, various printing rates, and different turnaround times. With these, it is a bit hard for customers to pick one from these printers. Even though there are lots of them, one must still make some considerations in choosing a printing company wisely. After all, you wouldn't want to waste your money for economical yet substandard type of printing.In sele…



184. Top 9 Strategies To Attract More Clients Now By André Bell
     1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the people who will generate the best sales for you.2. Write ArticlesWriting articles builds credibility and visibility. Write where your market will mos…



185. The Importance of Business Marketing By Tony Smith
     Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. It should be noted that the competition and urgency among businessmen has increased due to the fact that Internet has rendered a who…



186. Have you Hugged Your Customer Today ?
     I'm not just being mushy! I don't mean literally. What I am saying is customer appreciation is the best way to createcustomer loyalty. Good customer service is the surest path to success in any business.Lets face it without customers your business is dead. Repeat customers are the life blood of any business. It'sa proven fact that happy customers make repeat purchases and not only that they tell all their friends. Which means more customers. Tell…



187. Direct Mail Marketing Done Correctly, Cannot Fail
     So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.The postcard—…



188. The Best Way To Save Money On Advertising - Target Locally
     Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches. Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to. Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and…



189. Ten Tips for Creating a Winning Proposal – Part 1 By Cavyl Stewart
     If you want your business to grow and attract new clients, you’ll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what, where, why, how and when.But many small or home-based business owners have neither the time, knowledge or resources necessary to create proposals that properly relay the pertinent information a…



190. Why You Buy By Steven Gillman
     Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices. Here are some of the things the studies have shown thus far:Decision ParalysisOne study showed that customers spent more when given four samples of jam to taste than when they had twenty to choose from. Too many choices seemed to lead to an inability to decide. Limiting options may be …



191. Smash and Grab Search Engine Directory
     UK business search engine directory, SearchMe4, Co-owned by 3i, Barclays Private Equity and its Executive Board today reveal its smash and grab policy which has seen its market share increase dramatically. SearchMe4, which launched just six month's ago, with the emphasis of linking buyers from around the world with UK suppliers, has now become the chosen search engine of some of the worlds top 100 businesses because of the ease, speed and effect…



192. Discovering The Benefits That Hook Your Prospect By Lisa Packer
     Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping?First, let's set the parameters: A feature is a raw fact about your product or service. You're open from 9 a.m. to 9 p.m. Your widget slices, dices, and then folds flat. Your cleaning serv…



193. Marketing Without Ego By Alicia Smith
     Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.If it’s all about us, then it isn’t about our customers. It’s imperative that we are aware of how we conduct our selves and the impact it may be having on our success.Our ego, ho…



194. Corporate Branding and Trade Shows - 8 Tips for Marketing Managers By Julia O'Connor
     Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?BEFORE THE SHOW …………1. Make sure you have …



195. Beyond the Booth By Leanne Hoagland-Smith
     With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today’s businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes how to maximize these shows to secure the greatest return on investment both in dollars …



196. Print Marketing Campaign, What's Important and What's Not! By Steven Schneidman
     Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, n…



197. Self Promotion Brings Business Success By Wendy Maynard
     Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and beca…



198. Financial Services Marketing Insights: A Marketing Compass By Jay Nagdeman
     What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon proliferated in the belief that marketing could make many new things possible in virtually any business situation. For more than a century, implementation, experience and ultimately strategy have helped mar…



199. Top 10 Marketing Secrets By Denise Michaels
     1. Know Your MarketMany entrepreneurs have no clue who their customers are and why they really buy their product. If you say, “Everyone is my market,” that honestly means no one is your market. The more specific you get about the kind of person who buys your products or services – the more you can zero in on the perfect message and venue for that message that will make those people stand up and take notice.2. Create Your Product or Service Ar…



200. How Do I Define My Market? By Sue And Chuck DeFiore
     Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services? The more specific you are, the better definition of your customer (what their characteristics are), the easier it will be to more clearly define your market. Many times you can obtain your Unique Selling Position (USP) from your…



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