The Edge Marketing

201. Where Are Your Leads Coming From? By Ed Gandia
     Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it’s critical that every marketing dollar is invested wisely.That’s why I’m surprised when I come across companies selling complex products or services that fail to accurately track their lead sources -- arguably one of the most important pieces …



202. Costly Web Copy Pitfalls By Vanessa Selene Williams
     One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls.Welcome to…nothingLook at your site’s web copy. Does it begin with “Welcome to…?” If so, get rid of it. It means nothing. It doesn’t speak to your customers. It’s just a waste of your customers’ time and space. Rather than the worn out phrase, “Welcome to…” try a statement that captures the essence of…



203. Does Your Marketing Pass This 10-Point Test? By Debbie LaChusa
     Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.1) Does it focus on the solution or benefit you provide?Too often ads simply list product or service features. Don't make your prospects …



204. Simplicity And Duplicity In Networking MLM
     Ask some of the more successful MLM marketers and they will tell you that the key factor in networking MLM is simplicity. Networking MLM is a very simple business. But keeping it simple does not mean that hard work is not involved. One of the common mistakes is that people try to make it complicated. Even if a complex system achieved great results for you, others will find it difficult to copy. In networking MLM, personal success is not your grea…



205. Marketing From Both Sides Of The Ball By Scott Kolbe
     In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company “playing the marketing game” or “establishing a marketing game plan”. In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model.First and foremost, success in marketing endeavors requires strategic planning. L…



206. Target Your Market By Keith Thirgood
     Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.How much do you need to know about them? Enough to have all the clues on how to reach them, and what to say, when you do. Finding your target is vital, so whatever m…



207. Two Ways to Market Yourself Without Spending a Dime By Jay Conners
     Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.For starters, smile often if not always. I’m sure you are familiar with the phrase “smile it’s contagious.” Well it is.Think about it, would you want to speak with, or do business with someone who frowned all the tim…



208. Marketing And Patience By Darrin Coe
     “Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin“The New Positioning. The Latest on the World’s #1 Business Strategy”One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book “Gueril…



209. Four Simple Ways to Cut Your Trade Show Marketing Budget in Half By Mitch Tarr
     Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.You should track each expense and when you show is over hold a quick review to discover how much you spent. You might be surprised at how things add up.Here are four simple ways to make your trade show marke…



210. Let Your Survey Write Your Business Plan By Catherine Franz
     Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. To save the stress, consider placing the business plan on hold until first completing a few customer surveys. Okay, some of you are saying, "Catherine, how can you do a survey before you know who your market is?" Yes, this is one ch…



211. How To Successfully Launch A New Business Activity By Bob Leduc
     I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They sincerely believe it will be easy to generate hordes of paying customers for their new venture. Unfortunately, it's not going to happen that way. Building a profitable…



212. 4 Easy Ways to Get Free Marketing Exposure By Debbie LaChusa
     Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services.Following are four way…



213. Keys to Successful Internet Marketing
     Keys to Successful Internet MarketingSo you’ve started your business and you have a website up and running, now you need to know how to successfully market your business on the internet. With new internet marketing technologies developing daily, sometimes the choices seem confusing. Which internet marketing tools are going to yield results?Search engine registries and reciprocal links are obviously very important to promoting your website, but in…



214. Marketing to Hispanics/Latinos By Bill Willard
     A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it “Hispanics” or “Latinos”?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, s…



215. Marketing With Brochures By Joe Love
     With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company’s marketing should be a brochure. You should have a brochure for your online and offline marketing.Brochures have many advantages over most other marketing tools available to you. Probably the most important advantage is that brochures can convey a lot of information about you…



216. 7 Search Engine Optimization Strategy
     Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the …



217. Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today By Alicia Smith
     Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that’s necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today’s businesses. This attitude is like putting a roadblock between you and your success. Fortunately, there are a number of solutions for…



218. Making the Intangible Real By Robert Abbott
     How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. Intangibility is a challenge I often face as I promote my communication products and …



219. Newsletters - Keeping Your Customers Informed
     Do you keep in touch with your current and previous customers? Do you keep them updated by email? Are you building an email list of your potential new customers? What about the prospects that you’ve been meaning to contact?Having your own opt-in, permission based electronic newsletter might just be the answer. It is one of the most effective marketing tools you can use and it is fast, personal and inexpensive. Many businesses use email newsletter…



220. Be Prepared for Marketing By Greg Roworth
     For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very few businesses ac…



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