The Edge Marketing

241. The Most Powerful Marketing Strategy Available To Small Businesses By Habiba Abubakar
     Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.Joint venture marketing involves two or more businesses combining their resources to work towards a common goal, and create a win-win situation for all parties involved. It’s about partnering with another business to …



242. Create A Business Card That Sells and is Effective By Thomson Chemmanoor
     Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others.Create a business card that conveys a sense that you are b…



243. Help! What Happened? By Jennifer Stewart
     Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the best way to gain control is to know what makes things tick ...The Communication ProcessThere are four recognised steps in the communications process:1. The messa…



244. Unsure of the Brochure: Marketing and the Postage Increase
     By Stephen Belth Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing fo…



245. Branded Email: The Next Generation of Email
     For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…)That leaves this question: Why hasn’t everyday email communication done the same? Think about it this way – your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads, radio …



246. Are You Losing Business? By Kathy McHenry
     As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don’t follow up? You are caught up in the business of running your business you don’t take the time to follow up with your clients.After moving to a new city recently I've been, of course, searching out a new hair salon. The first place I tried was what seemed to be a very upscale salon th…



247. Fundraising: How To Avoid Three Common Mistakes By Judith Rothbaum
     I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality is that fundraising is not easy, but it isn't impossible. There are some mistakes to avoid if you want to be more successful.1. Overestimating…



248. Brainstorming Techniques as New Product Development Strategies By Bobette Kyle
     When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favorite techniques are skimming business publications…



249. Painless Marketing for People Who Hate to Market By Kelly O'Brien
     Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar?If we’re good enough, clients will find us or we’ll get plenty of referrals.We don’t have time – we’re busy enough and have to maximize our billable hours.We can’t afford to market – we have no extra money.We have brochure…



250. Mail Can Make You Money By Denise O'Berry
     Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.Your key to success in direct mail is "List, List, List."1. Target your offer to a very specific prospect. Lists are available for everything under the sun. To see what lists are possible, check out the SRDS (Standard Rate and Data Service) available in your local library.2. Marry your off…



251. Marketing On The Cheap: Join The What? By Floyd Snyder
     Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.What seems now like a hundred years ago I owned and operated a company that was made up of three components: a monthly magazine that we converted over to the Internet (http://www.sbmag.org); a graphic art studio; and an advertising agency. While we were in our …



252. Gravitational Marketing for Small Businesses - Tenth Law: How To Make People Buy What You Sell By Jimmy Vee
     All Buying Decisions Are Made On Emotion – Not Logic.Ok…This is gold. That's right...this is the one piece of information that if you truly master can make you rich. I'm about to give away the goose.Here it is…people buy solely on emotions. This is so valuable that it begs to be repeated. People buy solely on emotions.If you retain nothing else from this mini-course, this one piece of information is well worth the price you paid .If people are …



253. Low-Cost Marketing With Postcards By Bob Leduc
     Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.1. Maximum Exposure for Your Sales MessagePostcards are delivered "ready to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcar…



254. The Power Of Taglines - Take My Tagline Test!
     An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it.Do any of the phrases below ring a bell?See if you can identify which companies each of the following taglines belongs to. You'll find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of taglines yourself by naming the brand each of…



255. Laws of Marketing – The 10 Immutable By Gordon Goh
     Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.1. Law of Leadership – it’s better to be the first than it is to be better. People tend to stick with what they’ve got – e.g. girlfriend and spouse.2. L…



256. After The Mailing Is Done, What Happens Next? By Martha Retallick
     If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There's nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says "Huh? What special promotion?" Fortunat…



257. Like Brushing Your Teeth By Kelly O'Brien
     What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids…?They’re all forms of regular “self-care” that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same goes for marketing.Do any of these symptoms sound familiar?• Your phone …



258. Finding a Brochure Printing Company By Max Bellamy
     A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it’s hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services.Most brochure printing companies do other types of printing as well. The range of services available within a company that prints br…



259. Why Your Business Need a Website By Julia Tang
     Web Presence gives your business a distince edge over your competitors, especially when you want to expand your current customer base. For exmaple, if Jane wants to find a real estate agent but she does not know who is the best in her area. Then she goes to the yellow book to find out the potential agent she wants to go to. If you have a website address besides you name, she will go to your website to find out whether you are the best agent fo…



260. Tackle a Newsletter and Come Out On Top By Beth Brodovsky
     Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to co…



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