The Edge Marketing

281. Marketing is More Important Than Expertise By Rose Hill
     Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business. Yes, it's important that you deliver a quality service. But it's even more important that you consistently and appropriately promote your business.For many independent professionals, operating in this framework requires a massive mental shift. This is e…



282. Mortgage Broker Marketing: What's Wrong with Your Marketing Materials By Jeffrey Nelson
     Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t do anything for the reader. Your messages must answer the reader’s question, “What’s in it for …



283. Successful Pay Per Click Ad Copy
     Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the s…



284. How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing By Josh Barinstein
     Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn’t work—the question is, which 90%!If we could hone in on that 10% that does work, we would do more of …



285. What Marketing Can Do For You By Michele Pariza Wacek
     I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive.Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success.Oh, if it only were that easy. (Although…



286. Small Business Marketing Tall Tale #1: Advertising Sells Products By Jimmy Vee
     Advertising. We've all tried it at least once. For the purposes of this discussion, let's define advertising as any form of marketing one pays for.From business cards, flyers, and mailers to billboards, TV spots, and newspaper display ads, advertising is everywhere. Still, almost every business in the world can benefit from advertising somehow.Most people mistakenly believe that advertising is some sort of magic bullet. That may have been true …



287. Newsletters are Marketing Machines! By Wendy Maynard
     Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the ne…



288. Sales and Marketing: Can One Exist Without the Other? By Gene Leshinsky
     Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller companies the account manager are responsible for both functions.The very simple axiom of business is that in order to sell something you must firs…



289. Focus on the Value, Not the Price By Tom Richard
     “The lower the price, the better chance I have at making the sale.”Ever say that to yourself? Of course you have. Was it the truth? Not even close.For some reason, you and other salespeople have been led to believe that the price of a product determines how well it will sell.There are many factors that influence a customer’s decision to buy, and price isn’t the most important. The problem is that you think it is. You’re so busy focusing on…



290. The Five Methods To Generate Profitable Marketing Ideas Quickly By Allan Katz
     "Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindonMr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and innovation. Innovation is a creative collaboration. Converting creativity to innovation is a team sport."Creative people generate marketing ideas by using stimuli to help them think "outside the box." But …



291. 20 Power Marketing Tips By George Torok
     Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award.Send hand written congratulations and thank you notes.Send greeting cards for some occasion other than Christmas.Send postcards when you travel and even when you are at home.Give a good book to special clients. Always sign it with a positive m…



292. Reach Thousands of Your Prospects, Absolutely Free By Debbie LaChusa
     I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time and the payoff was huge. And you can do it for your business, too.It's called Public RelationsAnd it's simp…



293. Building a Marketing Strategy: Eight Steps to Developing Your Plan By Claudia Trusty
     Many owners and leaders of small and mid-size businesses decide on the marketing tactic they want to pursue as a reaction to a specific incident. Rather than taking the time to develop a Marketing Plan specific to their company objectives, they use quick fix solutions to address broader issues. Does this sound like you? A new business needs a logo. Make a logo. Sales are down. Run an ad. New office location. Send out a direct mail piece. Holi…



294. Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton
     Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nerve wracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers.We can all learn from watching professional speakers.I have achieved a long held ambition to hear Bill Clinton - in Perth on Satur…



295. Non-Profit Success Requires Ongoing Marketing By Wendy Maynard
     In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will…



296. Image is Key to Your Marketing Success By Debbie Dahmen
     In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An often-overlooked part of marketing is the image an agent projects. This includes marketing collateral, clothing…



297. How to Set Up & Organize Your Customer Mailing List For Optimum Results By DeAnna Spencer
     Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can squeezethe most benefits out of your mailing list. Most business' customer lists consist of this information: Name,Address, City, State, Zi…



298. Networking Magic By Felicia Davis
     YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be in a position at social function of hanging with the same person all night, if you really want to make your network work for you, there are some surefire tactics that you must employ. Networking is much more than simply handing out your business/c…



299. Independent Professionals: What Stands Between You and Your Artist Statement? By Ariane Goodwin, Ed.D.
     What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it’s the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can’t simply see? What’s the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, b…



300. Incestuous Relationship Between Football and Marketing By Arvind Kumar
     Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off.Bekham took the kick. It went high in air, cutting i…



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