The Edge Marketing

341. Putting Your Website to Work By Julie Chance
     Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?First, you must look at the role you want your website to play in your overall business and marketing strategy. As with any t…



342. Let It Ring By Harry Hoover
     Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.Now, even some companies with a legitimate tie to me are starting to abuse the privilege.For instance, last week, I got two different calls from my cell phone provider, Nextel. Both were callers for…



343. Supply And Demand And Marketing By Darrin Coe
     According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the demand of…



344. Strategic Philanthropy -- Part 1 By Paul Lemberg
     Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind.We call it strategic philanthropy. Two of the more popular names are cause -related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company with a not-for-profit organization or cause. In this way, while you are being helpf…



345. Why Pay for Online Press Release Distribution? By George McKenzie
     We've all heard that "free advice is worth what you pay for it..."Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."And when it comes to distributing press releases online, I now know from first hand personal experience that "if you're going to play, it's best to pay."But the good news is, you don't have to pay much. In fact, compared to the ret…



346. Boxed Flower Programs By Karen Marinelli
     A current floral industry buzzword is “boxed flower program”. This refers to the practice of selling flowers to the consumer in a box, normally through distribution channels other than the traditional retail florist. Some boxed flowers come directly from growers, some come from order fulfillment centers. In all cases, the flowers are delivered by a freight service such as Fed ex.Big players in the boxed flower program game are Proflowers, Gr…



347. Package Your Products for Thunder Thigh Women - Big Butts Too By JoAnn Hines
     Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.This week Nike unveiled a campaign using women with big butts and thunder thighs -- no kidding!…



348. Contrarian Marketing at Benetton's By Robert Abbott
     Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.S. It's what journalist James Bone of the Times of London called the "latest in a string of deliberately provocative campaigns".In an age when most advertisers try their hardest to avoid offending an…



349. Beware: Marketing Sinkholes Ahead! By Michele Schermerhorn
     Life provides your business with enough opportunities for failure. Don’t help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them!Marketing Sinkhole #1: Indiscriminate LustMany companies want as many customers as they can handle (and then some). Because of this indiscriminate lust for volumes of customers, they treat everyone …



350. Tricks of the Trade: Design your Booth for Maximum Impact
     The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or g…



351. Promotional Products By Jörg Baumann
     As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional Products for your business, you want to find items that feature your company name prominently. If you're promoting a "toys event", you don't wa…



352. How To Use PR To Build Your Business
     Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That’s why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more than just your run-of-the-mill press release.In fact, bl…



353. Registration Forms: How to Make Them Irresistible with Extras By Bill Flagg
     Attract even more people to your event by giving them something EXTRA for signing up. Spell out in your marketing materials what your registrants will receive for registering. For example, state that they will receive a confirmation email with one of these incentives included: A valuable white paper on the event topic Copies of recent articles by the speaker(s) A form to supply questions to the speaker A registrant list A link to the recor…



354. Knowing Your Customer Is The Key
     Without doubt, understanding what a customer’s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. There may be a number of fac…



355. Judge Rules in Consultant’s Favor with 80-20 Rule By Hesh Reinfeld
     I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.I confess, I do quote the 80-20 rule like it is divi…



356. Beat the Holiday Sales Blues With These Festive Marketing Ideas
     The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural phenomenon - consumers are preoccupied and busy so they tend to put off purchases and decisions that they don’t absolutely have to make, until the first of the year. So what can you do to drum up some business so December isn’t a total bust? Well I alwa…



357. Keeping Your Mailing List Clean and Efficient By DeAnna Spencer
     Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Then, the procedures you can follow to update both the mailing and database information associated with the names on you list will be discussed. THE IMPORTANCE OF MAINTAINING A CLEAN AND EFFICIENT LIST What makes a list clean and efficient? Lists are clean and efficient…



358. PRESS RELEASE WRITING TIPS
     Press Release Writing...Source: http://www.24-7pressrelease.comWriting a press release may be, at first a very daunting task. A well written press release can give you exposure like you have never seen before. Depending on how and where you distribute your press release, you may receive exposure on radio, television or even the front page of The New York Times! At 24-7pressrelease.com, our goal is to provide as much information to the public on w…



359. Resume Writing Service Marketing By Michael Grimm
     Marketing A Resume BusinessWhen starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. Get one-line ads in your local newspapers, colleges, unemployment offices, and yellowpages. You will be shocked how far a one-line ad can go that says, “Guaranteed Interviews”.While you ca…



360. The 10 Cornerstone Principles of Marketing By Catherine Franz
     There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. Here are the 10 Cornerstone Principles to Marketing Success 1. The Principl…



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