The Edge Marketing

401. Market Research – How Good is the Data? By Martin Day
     "Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and the companies, that fund the research, gathers valuable data.But, how valuable is that data?Well run surveys a…



402. Cost Effective Marketing Methods can yield the Best Results
     Cost Effective Marketing Methods can yield the Best ResultsLow budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a…



403. Small Business Marketing Tip #6: How To Build Your Image For FREE By Jimmy Vee
     Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response.What is direct response?Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent.Seems pretty simple, straight forward and logical - don’t you think?Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy b…



404. The Biggest Needle In The Haystack By Duncan Judson
     Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you’re like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where do you start your search for information? I use search engines, my favorite is Google. No, I am not plugging Google I believe it is a great searc…



405. Marketing On The Cheap: Become a Joiner By Floyd Snyder
     Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag.org. The Chamber of Commerce is or should be the number one organization in your area promoting business. Your involvement will help them indirectly help your business while giving you direct exposure to a large and viable market.Now l…



406. Marketing as a Spiritual Practice II: Unearthing Your Potential By Allison Bliss
     Marketing as we know it is over. Done. Finito.People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than traditional, expensive, gimmick-driven marketing.We call this method “Marketing as a Spiritual Practice.” Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. There …



407. Supercharge Your Traffic and Sales With Direct Targeting Tactics
     The usual article format for a product usually goes like this: introduction, features, a sprinkling of sales copy and then a closing statement to encourage people to buy. But then what? The reality is that one article alone isn't going to sweep the web and result in massive profits, especially if you're competing for inclusion in article directories amongst 100's of other people who might be writing about the same product. This is not to say that…



408. 7 Tips for Successful Postcard Marketing By Bob Leduc
     Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the Mailing ListMake sure your postcards go to prospects likely to be interested in your offer ...and who also have a proven history of acting on offers that int…



409. Want To Impress Customers, Win Clients and Influence People? By Kathy Heslop
     Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack?   No? Then ask your Dad.   Are you familiar with the latest digital CD Cardz that look like traditional sports trading cards and play interactive video, triva, bios, stats, music, as well as desktop goodies?   No? Then ask your kid.   Seriously, my point is that times are changing and you no longer have to feel …



410. Future of Marketing Part 2 By Michele Pariza Wacek
     In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc.So if traditional marketing is no longer effective, then how will you get the word out about your products or services?What Internet Marketer Seth Godin…



411. Selling To Your Affiliates By Jerry Lunsford
     While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try a…



412. Fax Marketing : Reaching a New Niche of Customers By Chris Bradley
     Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target c…



413. Mark Twain’s Great Marketing Idea By Rix Quinn
     To tell you the truth (and about 53% of this article is true), I don’t know where I heard this story about Mark Twain. But I’ve heard it enough times to verify that it’s either (a) at least half true, or (b) a credible lie.Anyway, it’s seems that in the early 1850’s Twain – then known as Samuel Clemens – found himself in San Francisco without a job. The reason he was there, I believe, had something to do with the Gold Rush.Twain loved the town,…



414. Are You Ready To Research Your Market? By Dan J. Fry
     Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.Do you really know this? How do you know it? Gut feeling? Someone else told you so?In the world of online ventures, researching the currently defined marketplace can be even more important than in the o…



415. Market Your Identity By Joe Love
     One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Webster’s Dictionary defines image as an imitation or representation of a person or thing. On the other hand, identity is defined as, the condition or fact of being the same in all qualities.Identity is based on truth and honesty. Image i…



416. Packaging Trends You Cannot Overlook (Part #2) By JoAnn Hines
     Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. They are facts of life. Product integrity will become increasingly important to consumers. New packaging ideas have been developed in response to growing food manufacturer fears about food safety and tampering. Packaging is likely to perform a key role in establishing and maintaining consumer confidence.7) …



417. Can Small Business Owners Really Afford A Great Logo?
     And is having a logo really that important?My answer to both of these questions is an emphatic YES!A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to g…



418. FINDING AND MOTIVATING YOUR TARGET CUSTOMER: Niche Marketing At Its Best
     As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many companies have gone under for lack of mastering these efforts.Have you ever watched a TV commercial and thought to yourself, 'Who on earth would buy t…



419. 4 Reasons Why You Need Testimonials By Neil Sagebiel
     The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I’ll call the “proof” section of the brochure, I was rummaging around for testimonials. The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I’d find some ready made testimonials or at least some material I could use to create some.As it turned out, they had one case study with a couple of customer qu…



420. A Common - Yet Easily Avoidable - Marketing Mistake By Kathleen Gage
     December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are important, equally as important as what you and your staff do after you gain new customers. It never ceases to amaze me how companie…



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