The Edge Marketing

421. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! By David Wells
     Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But…a good letter will make you money.The best place to start is with research. You want to know everything you can about the product or products you’re selling. At this point you’re interested in specific information.The…



422. How to Use Marketing Judo to Beat Big Competitors By Douglas Hanna
     If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a small business whose biggest competitor is Wal-Mart, Best Buy, Amazon.com or some other huge retailer. Is there any way to compete successfully against these Goliaths?My an…



423. How NOT to Get Suckered In the Information Age By Susan Scharfman
     Like showman P.T. Barnum, my grandpa used to say, “a sucker is born every minute.” Today, as we grope our way through cyberspace, there’s one born every second. And the hucksters are so brilliant at what they do.Subtlety went out the window with Windows. Even with your trusty iPod earplugs in place, you can’t read a magazine, go on line, pick up a telephone, walk down a street, ride a public conveyance without being accosted, shouted at; invade…



424. Tricks of the Trade: Design your Booth for Maximum Impact By Patty Stripes
     The fight for your customer’s attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule – frequently, they’re only at the show for a day – they’re no longer there to window shop …



425. Specialty Or Niche Directory Submission
     You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site to the major and many minor search engines. Now all you need to do is sit back and wait for clients or customers to come flowing in, right…



426. Researched Mortgage Marketing Techniques - Do Leads Still Work? By Jayson Brock
     I have seen many post on websites, broker chat rooms, outpost, and comment sections about mortgage leads being bad and down right fraudulent. Well I have taken this question to the next level, "Are mortgage leads still worth buying?"The answer is of course. I ran an experiment in late July that tested major mortgage lead websites and this is what I generally found.Mortgage leads are a much more competitive marketing tool compared to several yea…



427. What The Heck Is An Eponym, And What Does It Mean For Your Brand? By James Burchill
     Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using words for a living…but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning.So I grabbed my dictionary… then I realize…



428. Referrals - How to Get Them By Alan Fairweather
     Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend you to others.However, that won't always happen - people won't necessarily go around singing your praises to other people, unless someone asks them abo…



429. 5 Ways To Turn Visitors Into Loyal Customers!
     1. Use firm deadlines and stick to it.You've seen these offers before. You know the ones I'm talking about. They say 'Offer Ends Midnight on 15 August 2005 – Hurry'. But than, after the 15th of August, you go back to the site you saw the offer and notice the same ad, the same price and the same product only this time they are promoting with a new 'Deadline' date on when the offer will end. To me, and many other visitors, this does not add credib…



430. How to Know if Direct Mail Will Work for Your Business
     Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite. In other words ...One shouldn’t pay attention to what people say they’ll do as much as what they actually DO. For example, it seems most readers of the National Enquirer don’t want to admit they read it. Just ask people, “You read that tabloid stuff?” 'No way! Not me.'Maybe they’re afraid of looking silly to others? Maybe their embarrassed to …



431. How To Get New Business By Sue And Chuck DeFiore
     Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you should have multiple marketing strategies. For example, we market on the internet through newsgroups, newsletters, press releases, forums, writing…



432. Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed By I-key Benney
     What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually endless.Here are 50 Benefits Of Joint Venture Marketing:1. You can build long lasting business relationships.2. You can increase your credibi…



433. 5 Tips for Getting the Most out of Exhibiting at Trade Shows By Michael Losier
     Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizer's responsibility is to promote the show, fill the exhibits and fill the show with large numbers of visitors. Being at the…



434. Mortgage Marketing - Viral-Email, Referral Marketing Strategy By David Wells
     This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn’t have to be complicated, just professional looking with good content. It is vital, however, that there’s a place for visitors to sign up for a free mortgage consultation.If you don’t have a site you can still make some money with this email so read on.First, make sure that you get the emai…



435. The 7 Myths of Marketing a Service Business By Jane Hendry
     Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marke…



436. The Difference Between General Marketing and Direct Marketing
     General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.Direct Marketing is marketing undertaken with the intent of provoking a response, that response usually being to call in and order, or go to the w…



437. What Can Star Wars Teach You About Creating a Buzz for Your Business? By Mical Johnson
     Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Let’s look at George Lucas and Star Wars. How long before the movie came out did you know it was coming? How many different places did you see an ad for it, someone talking about it, or writing about it? How many different ways does he tie in to …



438. Building Skills in Information Marketing will Boost Your Business By Graham Jones
     Yesterday I was sitting on a train going into London when I thought I’d take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me ‘what happened at your work today Daddy?’ So I put my newspaper down and took a look around me.The chap beside me was reading a book about selling, the woman on the other side of the aisle was using her computer and the two men oppo…



439. 4 Sales Strategies with Your Trade Show Exhibition Booth By Patty Stripes
     Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize the benefits of a trade show booth as a sales tool are mentioned below:1. On-Spot promotion schemes: This is an age old trick which works well at trade shows. Firstly …



440. Loan Officer Websites: Your Marketing Hub to Magnetize Realtors By Jeffrey Nelson
     Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don’t understand.You can’t tell the difference from one loan officer web site to the next. Take any two sites and swap logos with each one. Still, you can’t tell any difference between them. It’s no wonder real estate agent…



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