The Edge Marketing

481. Postcard Mania By Bette Daoust, Ph.D.
     Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what is on your postcard, then you are likely to be noticed. A postcard will not yield much business, but in reality it only takes one good contract to pay for the whole mailing. So how do yo…



482. Four Keys For Successful Foundation and Corporate Fundraising By Judith Rothbaum
     Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.Unfortunately, many organizations take another approach. They send a shower of requests hoping one might land in the right spot. As a board member of a grantmaking organization with no paid staff, I review requ…



483. Warning: Don't Let Your Business Become a Commodity By Mary Eule
     The first question every potential customer, client, patient, etc. should ask when shopping for products or services is, “Why should I do business with you?” This question is so basic, so reasonable, so simple… a complete “no-brainer” for anyone in business, right?Apparently not, because very few business owners and entrepreneurs know how to answer it! And although they don’t come right out and say, “You should do business with us, because we…



484. Are there really unique corporate gifts?
     Are there really unique corporate gifts? Everybody is claiming that their gifts are unique and are the best corporate gifts that you can find. With that objective in mind, I have been searching the Internet tirelessly to bring them to my customers. The searches are long and tedious and the results are not very convincing. At the end of the searches, I can only conclude that ones' man meat is another's' man poison. The definition of unique corp…



485. Niche Marketing : The Affiliate Angle
     If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.If you're not familiar with Affiliate marketing, let me quickly explain.An Affiliate acts as an independent 'middle man' between a Merchant and c…



486. The Building Blocks to Effective Marketing By Julie Chance
     The Building Blocks to Successful MarketingIt’s More than Sales and AdvertisingBy Julie ChanceWhether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn’t have to cost a fortune and you don’t have to be a creative genius.The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementin…



487. Creative Online Marketing For Salespeople and Business Professionals By Tino Buntic
     New to a sales career? Want to market yourself but don’t have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, d…



488. Why Santa's Marketing Works Better Than Yours By Sean D'Souza
     Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time.If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole r…



489. Media Publicity, Charity Events and Community Fundraiser Promotion
     You've heard the saying a gazillion times: 'Charity begins at home.' But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business. And best of all, the mass media--especially the news media--are ready, willing, and more than able to partner with you and give you plenty of free publicity. Charity events and stories about community involvement r…



490. Friend or Foe: Who Are You Competing With in the Global Market? By Dina Giolitto
     Everybody's talking about the competition. "Find out what the competition's doing." "Don't let the competition elbow you out." Exactly who is this invisible enemy and how can you wipe said foe off the selling map as everyone would suggest you do?In the topsy-turvy world of internet marketing, are your friends your enemies, and your enemies your friends? It would seem so. Perhaps we should refer to such people as our "frenemies."Let's talk about…



491. The Sweet Aroma of Highly Effective Marketing By Jeremy Cohen
     Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty nearby you notice the bakery on the corner. As you draw closer you see the storekeeper handing out free samples of th…



492. CRM: Strategic Engine or Just Another Tool? By Kelly O'Brien
     CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The …



493. The most powerful niche in the world and how you can always profit from it.
     There is one piece of software that is always going to be purchased like hotcakes regardless of how the market is. No matter if it is a recession, no matter if most people experience a 'slow' market. It is not even new. It is what made the industrial world what it is today, and it all started with a man called Henry Ford. What For did was to implement the use of the conveyor belt in a large scale, and later this automation process was then one s…



494. Four Sure-Fire Ways To Kill Your New Real Estate Career
     Whenever I open the mail, or read the real estate ads in the newspaper, or even surf real estate websites, I much too often come across agents who I know will fail in their new careers. The reasons are many, but in this lesson, I will only focus on the marketing aspect. Be Concerned Mainly About Your Image (Brand)Almost every real estate print ads, postcards, magnets and calendars I see are image advertising. This type of advertising tells your p…



495. Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising By Jimmy Vee
     What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course – it automatically offers a virtually infinite return on investment because it's free!Since you're like most people we meet in that regard, you're probably similar in another – you can't control word-of-mouth advertising.Don't feel like you're alone. The very trait that makes this form of advertising so desired (it's free)…



496. How to "Really Get Your Customers" By Steve Conn
     What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to.This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase.The list must contain the names of people who are likely to be interested in …



497. AdWords Ads: To Syndicate or Not to Syndicate
     When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google 'search network' (Google, Earthlink, AOL, AskJeeves, etc), the Google 'content network' (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.What's the Differen…



498. Ditch Coupons Before Customers Ditch You By Paul Johnson
     Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts." Coupons have become the promotional drug of choice to woo more business from new and old customers alike. Unfortunately, coupons can destroy customer relationships almost as fast as they are made.The worst coupon abusers are merchants who set a relatively high list price compared …



499. The Top 10 Ways to Market your Business or Professional Practice Without Advertising By Philip E. Humbert
     Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are th…



500. Is Database Marketing A Good Thing? By Leon Chaddock
     Database marketing is an important field. It allows the business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing. But, not everyone like these options and not everyone like database marketing.Database marketing is in…



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