The Edge Marketing

541. How Nearly Going Broke Taught Me The Value Of Niche Marketing By Andre Anthony
     If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.By 1985 my company was teetering on the brink of bankruptcy and I was perilously close to losing my home because of a large overdraft pledged against it.Why did this happen?Well Electronics Subcontrac…



542. Make It A Threesome By Ramona Creel
     What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you e…



543. Quick Postcard Design Tips By Martha Retallick
     TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day, feels overwhelmed and gives up. Into the trashcan your card goes. Ouch. The solution? Let that postcard sit for a day or so. Then, when you're feeling grumpy and argumentative, go back …



544. Trade Show Videos Need to be Planned By Marie-Claire Ross
     A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.The bad news was that most of the videos were absol…



545. Fertilizer For Your Grassroots Marketing By Richard Sloan
     Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. It’s driven by creativity and energy—the stuff we entrepreneurs have a lot of. And it doesn’t require a lot of money—the stuff we have the least of!To get star…



546. Online Network Marketing 101A - Basic Must Steps To Follow To Be A Successful Marketer
     This guide is for people who know what network marketing is but still in need of a “boost” to start either because they are lost and not know what to do or they have a really bad mentor. If you feel that this reading is not for you, you are very welcome to view my other articles.If you are new to network marketing and you are lost and not knowing what to do, do not worry. I have been in your spot before, most of us have been. We read hundreds of …



547. Free Traffic Course - Day 5
     Online statistics shows that about 10% from online visitors make immediate purchase on the web site. Other 90% of visitors may leave your web site forever, without making any purchase. Do you want to lose 90% of web site visitors that were driven with so many efforts?No!Internet marketing has time-proven tool that catches targeted visitors on your web site and transform them into loyal clients. This tool is known as autoresponder.Autoresponder is…



548. How to Put the Profit Producing Power of Couponing to Work for You By Thom Reece
     Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public. In fact, Advertising Age (the Bible of the advertising industry) reports that 87% of …



549. What My Teenagers Taught Me About Marketing "Stuff"
     My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; 'Stuff' or 'Nothing'. I'd have to pepper him with questions to learn any more.With my daughter, I could hardly get a word in edgewise. She's a great storyteller, but she wanted to tell me everything about eve…



550. Communication Breakdown - Don't Let It Happen To You By Carmel Baird
     Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go.Contacts we can share how we are going with our business opportunities.Contacts we can trust to be honest with us about what, how, when and why, as we operate our business and op…



551. Two Steps to Improving Your Marketing Success By Joel Sussman
     Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.The first step involves creating a rough draft of your marketing message, while emphasizing the strong points and best attributes of your …



552. Marketing Myth Number 1: Marketing is Just Another Word for Advertising By Mary Eule
     This is perhaps the most common marketing myth and must be debunked right away if you have any hope of accomplishing your business goals.A belief in this myth necessitates a view of marketing as a tactical function rather than the series of cross-functional processes, approaches and activities that it really is. Yes, advertising (marketing communications) is an essential component of your overall marketing plan, but it is not THE plan – and ide…



553. Determining Visitor Types By Susan Friedmann
     The trade show floor is full of different types of people with different agendas.  Some people have specific goals for attending the show; others do not.  As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect.  Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites.  If you have done a thorough job of preshow marketing, defi…



554. The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility By Bea Fields
     In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.1. Celebrate the Wacky World Holidays with your Clients and/or Customers.Did you know that August 17 is Number 2 pencil day? Send your clients Number 2 pencils with your n…



555. Creating Your Own Lead Capture Pages By Brian Beshore
     Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them.There are currently many ways to get a downline on the internet, and more coming all the time. For example, promoting certain programs, such as surf exchanges, may allow you to build a downline. This can be a pretty good way, but you must check into the particulars of the specific program you ar…



556. The 5 Minute Marketing Plan By Denise Ryder
     If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quickly enough.Now, say if I asked you if you knew the results those tactics brought. Meaning do you know specifically what each tactic brought in as far as sales, new leads and/or new subscribers, could you tell me that?If you can, then fantastic!!!If you can't, then know that you …



557. Timing and the Right Product Will Make Your Dreams Come True By Jim Peck
     Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here’s a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. I've found the product everyone needs and the timing is perfect.Step #2: Market it on-line. In order to reach millions, the Internet is the only way to go.Step …



558. Happy Hunting! By Wendy Weiss
     Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"—a profile of who would be the best possible prospect for you and whatever you are selling.Be very specific. You are creating the model to which you will match all prospects. The more specific you are, the easier i…



559. Catapult Your Business—How to Get Customers to Chase You to Buy from You By Alan Boyer
     I was thinking about the statement:“The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years, and by 5 years 90% will have gone out of business.If that is the case, then why does every business out there try to be like the others? Most copy everything right down to the way everyone else in the same industry lays out their office.The reasons I get from clients• They don’t want to reinvent the…



560. Always Sell To New Eyes And New Ears By Rich Harshaw
     One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them. Well, generally speak…



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