The Edge Marketing

641. Getting More From Your Customer By Matthew Tibble
     We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising – attracting and reminding customers through promotions.Without doubt, the most effective strategy for retaining a customer is to provide excellent customer …



642. How To Market A Seminar By Matt Bacak
     Have you ever left a seminar thinking: “I could have done a better job than that!” Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Understanding the ins and outs of the industry will go a long way in helping you hold a successful seminar. That’s where I come in. Over the past 4 years, I have put on over 4,000 seminars, and a handful…



643. Packaging Made Frozen TV Dinners Possible By JoAnn Hines
     I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early stages of product development when the TV …



644. Six Ways To Attract New Customers To Your Restaurant By Habiba Abubakar
     Without new business, your restaurant won't be able to grow.  You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits.  Here are six strategies for getting more customers through your doors. 1. Market Your Restaurant In Hotel RoomsBusiness travellers and people on holiday may not be familiar enough with your town to know where to find an excellent meal…



645. Did You Know Your Mind-Set IS Your Problem? By Kimberly Gordon
     How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Try as we may, we just can't get any further ahead than we were yesterday. Frankly we have been so use to failure in our lives that failure is a…



646. Send Postcards To Save Money and Cut Through E-mail Clutter By Roger C. Parker
     Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail!Postal mail is growing in importance as the volume of e-mail steadily increases. A four-color postcard in the morning mail will attract far more attention than the same message sent…



647. Time for A Marketing Tune-up By Michele Schermerhorn
     If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn’t have gotten into the game to begin with. They keep doing everything they’ve ever done in the hope that one day it will produce results. STOP! It’s time to get the brain back in the game!If you are like most people, each time you come across a…



648. The Fine Art of Relationship Marketing By Heidi Richards
     The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting, unique relationships with your most valuable asset, your customer. It’s what keeps people “coming back for more.” It’s an excellent way to shorten the traditional routes of building trust, crea…



649. Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers! By Lou Castillo
     So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left… OF COURSE there are! We find them all the time. But you ain't gonna find them looking at for-sale ads in the paper, for-sale signs in the yard, or by concentrating solely on short sales, foreclosures,…



650. What You Must Do for One Whole Day, Every Week for Your Business By Stephanie Ward
     Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more? Or are you still struggling to barely reach your key business goals? If any of these situations describe you, and you are serious about making some changes, I have an idea for you. First, a few more questions.Be honest, how much time do…



651. How to Pick a Winning Business Name By Ashish Monga
     What’s in a name?Think of your business name as an external mask for your business. If it’s something your target audience like, they would consider checking it, if they don’t, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray it as the best business on earth for various reasons and…



652. Good Marketing Pays For Itself
     Most companies ask themselves this question: 'How much will this advertising cost us?' when they should actually be asking themselves this: 'How much will it cost not to do this advertising?'If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. However, if the revenue generated from that marketing is $1010 you have…



653. Marketing: The Value of Your Own Experience By Mary Eule
     Bill Gates, Founder of Microsoft "Your most unhappy customers are your greatest source of learning."Years ago, when I was in graduate school, I enrolled in a course titled, "Services Marketing." Among other things, my professor required that we document three positive and/or negative customer experiences we had each week to share with the class.We were asked to include the following:1. Describe what happened.2. How did this make you feel?3a. W…



654. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 5
     Let's continue to discuss the various marketing principles that are involved in 'popcorn marketing':6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.Being the only game it town offering a product in demand - without any real competition - is a great position to be in.H…



655. 9 Packaging Trends That Will 'Connect' You With Consumers By JoAnn Hines
     Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?Understand the customer is critical. The problem today is that one package…



656. How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz By Debbie LaChusa
     It’s crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?How can you be sure you are reaching them with a compelling message about your product or service?How can you be sure you are tapping into the conversation …



657. What Motivates Your Customers To Buy? By Chet Holcomb
     Seems like a pretty simple question, right? Not really, when you dig deeper under the surface. How you answer is critical to the success of your business.To begin, understand one simple fact: prospects and clients buy for their reasons, not yours. They could care less about your company and your mission statement or the long list of product features you so skillfully articulate.They only care about the outcome your offer provides them. They wan…



658. Boost Your Business With Testimonials By Joe Love
     When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about making an error in buying what you sell.Before you can effectively use testimonials, you first have to unde…



659. In Sickness And In Health By Tresaca Hamilton
     I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it was most needed. Take the following steps today to ensure that your business will still be working when you are not able to. 1. AUTOMATE YOUR BUSINESS: Automate as much as you can in …



660. Business Cards - Don't Be Shy, Your Business Depends On It! By Frank Owen
     There are thousands of business cards on the market. Millions and billions even. What you need is a business card that creates value for your customer and sets you apart from the crowd. Your business card has to shout without being over the top or considered unprofessional. How do you do that?You have to provide the right imagery and the right word choices. Word choices are vital when creating a business card. A customer wants to look at a busi…



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