The Edge Marketing

881. Who told you Selling is Boring?
     Most of us have the notion that selling is quite a boring interface. You do all the analysis, planning, inventory and stuffs like that. Just the mere thought of it makes our brain freeze (may be not true to those who are accustomed to it). However, if you are not good in the aforementioned exceptional skills, don’t worry because you can still enjoy selling. How? There are numerous ways that you can enjoy selling. In fact you can think out of the …



882. Does the Color of your Website Influence Your Marketability?
     We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet often the importance of color one chooses for his or her web site is overlooked. It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can po…



883. Ten Effective Ways to Capture Market By Srivathshan Nagarajan
     1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short term and long term business planning.4.Planning of the required Sales Force according to the ROI5.Optimize field sales force by providing motivational seminars and sales techniques.6.Enhancing in Hospital, In Clinic Effectiveness of the field for…



884. Write It and They Will Come – 5 Ways that Written Information Products Can Help You Build Your Busin By Linda P. Dessau
     Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that – a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because…



885. 12 Reasons to Market With Postcards By Bob Leduc
     If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...1. Postcards Work for Any BusinessPostcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct mar…



886. Identifying, Creating and Using Your USP? By Robin Henry
     What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. It's vital for every business to identify its inherent USP or if it can't identify it, to create it.If yours is a firm that sells gold coated widgets and there are NO other firms selling the same product, then you need not worry about your USP - you have one by default. The default being that you have a market monopoly. Provid…



887. 15-Minute Marketing: Lots of Results in Little Time By Cathy Stucker
     Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. Edit the copy for your brochure. Update your e-mail signature file. Make some phone calls. Revise a web page. Send a letter. Post a message to an e-mail list. Or identify a media outlet and send your …



888. Mailing Lists – Keeping it Simple By Joy Gendusa
     The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?The biggest single factor in the success of your direct mail marketi…



889. The Magic of Keep-in-Touch Marketing By Nancy Jackson
     Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters — and that’s why she instantly thought of my services when her client voiced his need. Althoug…



890. Marketing - Like A Game Of Chess
     Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.In this case each 'move' should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.Th…



891. 10 Ways To Keep Visitors At Your Site Longer
     The more time people spend at your web site, themore time you'll have to persuade them to buy yourproduct or service. Below are ten powerful ways tokeep visitors at your web site longer.1. Provide your web site visitors with content theycan't read anywhere else. People will stay longer atyour web site to read the original content.2. Remind your web site visitors they can print outyour content. They may browse around your onlinestore while it's pr…



892. Ready, Aim, Fire...Oops...Where's The Target? By Patty Baldwin
     Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.Let me give you an example. A few weeks ago an online entrepreneur asked me to review a direct sales presentation for him. Let's call him "Joe". His product and service is excellent. Top quality and performance, excellent customer service and support. The product …



893. Love My Dentist By Kelly O'Brien
     I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle an…



894. The Beginner's Mail Order Opportunity Guide By DeAnna Spencer
     The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business. Remember too there are "good guys" in mail order, and the…



895. Build your Trade Show - Virtually By Jeanette S Cates, PhD
     Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 1. Provide a map of the show floor that matches the live show. Link each booth on the map to the vendor's virtual booth. 2. Have each online show visitor register. Give them an ID number to make it easy to request more information from the vendors online, rather …



896. TR Cutler Brings On Dean Schmidt to Coordinate Manufacturing Media Blitz
     TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida is the only PR firm specializing in public relations for manufacturers. In the August 5 issue of IndustrialLeaders.com, Cutler discusses trends in Manufacturing PR and the development of the Manufacturing Media Blitz™ that consists of a 90-day campaign to drive traffic to a client's website and increase product and company awareness.According to Thomas R. Cutler, President of…



897. Doing it with Class! By Bette Daoust, Ph.D.
     Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the paper would get lost and not be found when I got home. I suggested to her that she use her business card for a reminder. The patient could write the time and date on the card and then…



898. Don’t Put All Of Your Eggs Into One Basket By Sandi Moses
     I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day’s eggs into one basket, and when she tripped and fell on the way into town to sell the eggs, all of the eggs broke. It seems that her grandmother (the voice of experience and wisdom) tried to tell her not to do that, but she wouldn…



899. How To Be That Guy By Scott Ginsberg
     I am That Guy.And I didn’t even mean for it to happen. It just did.It all started five years ago when I had a crazy idea to start wearing a nametag to make people friendlier. The only catch was, I planned to wear it all day. Everyday. For the rest of my life.I know.But it worked. It worked really well. And aside from the obvious jokes about my memory problems, the occasional (by which I mean constant) stares from strangers, and the initia…



900. Customer Loyalty, a CRM Strategy By Rasmus Nielsen
     It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. A CRM-strategy should at least include:· Customer strategy · Relationship strategy · Customer-minded strategiesCustomer StrategyA customer strategy aims at finding out which customers the company would like to have and how to get them. It defines what the company knows …



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