The Edge Marketing

961. Sales Resistance on the Rise By Lorrie Morgan-Ferrero
     Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much more negative opinion of marketing and advertising than they did a few years ago. 65% already feel overwhelmed with too many marketing mess…



962. 3 Easy Steps To Improving Your Business
     I know we are all on the look out to try the newest marketing method or jump in to another way of promoting. Before you do start some new method of promotion, read this first. Not only will this help you stay better organized, but give you direction as well. Follow these steps to build a better business right from the start. 1. Make a list Start by making a list of what ideas you would like to put into motion. Go over your current marketing pl…



963. 10 Start Up Marketing Tips By Gisela McKay
     This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.1. Always get your logo in multiple file formats. It will …



964. Sell Your Name, Not Your Product By Randall Stafford
     Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the “Marketers”.When you were in school you probably remember that some guys and girls were more popular than others. Those were the ones that were voted as Vice Presidents and or course Presidents of the school faculty group.It wasn’t that they were any smarter o…



965. A Perfect Partnership for Business By Mari-Lyn Hudson
     Too often we small business owners get caught up in our day-to-day bottom line, and miss the needs of the community outside our door. By doing this, we miss an opportunity to include “socially responsible marketing” -or sponsorship- in our yearly promotional plan. Sponsorship is a perfect collaboration, considering the similarities that entrepreneurs and non-profit organizations have in common. We are value-driven, highly motivated and creati…



966. Do Not Consider Running the Same Yellow Page Ad until You Read This By Dr. Lynella Grant
     Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed. That's why questions like, "How big should it be?" become important (along with up-grades that jack up an ad's cost). Are they worth it? Who knows! The whole topic is complicated and a tad intimidating. A …



967. Gravitational Marketing for Small Businesses - First Law: Why Your Marketing Doesn't Work By Jimmy Vee
     Traditional Sales and Marketing Tactics are DEAD!In your heart and in your mind you already know this is true. That's why we've come together…you're seeking a solution.What you're doing is not working the way it should be – or the way it once did.There was a time when just doing a good job was enough to stimulate word-of-mouth or running an ad or sending a mailer could get you some leads and deals. That's not the case anymore.You want – and hav…



968. The Swank Meter - What Does Hilary Swank Have To Do With Page Rank?
     Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names and Increase our Page Rank. The Swank Meter is a fun and simple Tool you can use to easily measure how well your Name Branding techniques are working. We even throw in 5 Simple techniques anyone can use to brand there Name.Recently the wife and I wer…



969. Do You Know Where Your Email Address is Today? By Bette Daoust, Ph.D.
     Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust. All of your correspondence and especially your business card should contain some reference to your website. If you have gained their interest, people want to know more…



970. Promotional Mugs: Becoming a Part of the Legendary Coffee Experience
     When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren't for this dark, smoky beverage?Now, coffee is messy without a receptacle. You can't have coffee without a mug. Everyone knows that. Every morning a huge number of humans across the world seek solace in a mug of this steaming liquid. It makes us feel goo…



971. Color Theory 101 for Marketing Professional: 21 Rules By Audrey Nezer
     A new client of mine bought a 54-year-old company and told me that his first objective was to give the company a long overdue face-lift including a new logo. We sat down to talk about what he wanted, and though he was relatively open to ideas, I received strict orders to avoid the yellow and orange combination used in the company's current logo. While we were on the discussion of color, I brought out a Pantone swatch book to focus our efforts. …



972. Unleash the Powerful Promoter Within By Matt Bacak
     Dear Friend,You’re ripping me off.How? You may be thinking, “We just met. How could I possibly have stolen from you?”But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products, services, seminars, newsletters or email lists. But if you do not market your gold, how will anyone know? You must then persuade people to buy and u…



973. Build Your Brand Without Busting Your Budget By Chris Ellington
     Coke. Pepsi.Adidas. Nike.Levi's. You.You? Yes, you.For the home-based business owner, establishing a brand is key to success. Powerhouse corporations spend millions of dollars establishing their brands in the hearts and minds of their target audience. However, for most small business owners, buying a commercial during the Super Bowl is simply not in the budget. It's not in mine, anyway.So what can small business owners do to establish their cre…



974. Principles of Marketing 101 By Michele Schermerhorn
     Marketing results should be measured in only one way – increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.The seven underlying principles are Image…



975. What Does Your Business Address Say? By Mike McDaniel
     If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27 Sleeping Beauty Circle look like a business address to you?If your business is still at home and your address screams it, get a post office box. There are also companies tha…



976. Revealed: The Myth Of Making Money Through Affiliate Marketing
     Many people enter into the affiliate marketing arena with the hopes of making some quick money whilst doing the bare minimum amount work and preparation.They expect to be making the type of money super affiliates make within five minutes of joining an affiliate program without doing anything other than send out a few ezine ads.How do I know?Because I was there, I did exactly the same thing, it was what the affiliate program owner’s instructions s…



977. How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results By Josh Barinstein
     The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren’t sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!).As with anything else, preparation is key. Without laying a foundati…



978. How to Make More Sales by Using Humor
     If you are a salesperson doing a PowerPoint presentation or you simply have to talk in front of a large group of people, then you know how hard it is to get your ideas across. Here is one trick I've learned the hard way that will help you and will make your job a whole lot easier! Use humor! Use humor!! Use humor!!! (...as you see, I like repeating) Humor will put your clients/listeners/readers at ease and will help break the ice as well as set a…



979. Reverse The Risk And Boost Your Profits By Larry Lim
     As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.Why Reverse The Risk?The main reason that you'll want to reverse t…



980. Marketing From Your Conscience By Steve Pavlina
     Years ago I learned a simple yet powerful marketing secret: You must become so convinced of the benefits of your product or service that you feel you'd be unjustly depriving people by not doing everything in your power to get the word out.I was infected by this attitude from Jay Abraham. Jay has an absolutely brilliant way of thinking about marketing. For example, if you're an accountant, and you're skilled at saving people money on their taxes…



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