The Edge Marketing

81. People Pleasing Postcards By David Phillips
    Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.If the postcard shows a very glossy, well-photographed picture of an attractive product, the recipient will very likely look at the picture and turn it over to see who sent it. She/he might well put…



82. Is Your Marketing Plan Ready for an Update? By Bobette Kyle
    With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.Each Marketing Plan is UniqueFor those writing a marketing plan for the first time, it is important to know that there is no "magic f…



83. Sex Sells… Or Does It? By Susan Friedmann
    Which of the following do you expect to see on the trade show floor:A) A high-tech video display, showcasing exciting new productsB) Signs directing you to a mini-seminar taught by industry expertsC) A scantily-clad blonde bombshell, handing out brochuresA and B won’t surprise anyone, but increasingly, we’re seeing more and more of C.After all, sex sells. It’s one of those marketing ‘facts’ that everybody knows. Certainly the media reinforces…



84. Marketing Magic: Are You Sharpening Your Saw? By Maya Bailey
    What does it mean to “sharpen your saw?’According to Dr. Steven Covey, “sharpening your saw” means Increasing your personal production capacity by daily self care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will never reach their goals.For example, one of my clients, Sandra, (all names have been changed) struggled with a suga…



85. Marketing Lessons From Apple's iPod By Hock Ng
    Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high pric…



86. Customer Lifetime Value - The Key To Maximizing Your Profits! By Larry Lim
    The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.This is one of the fatal m…



87. Fundamental Strategic Marketing Mistakes to Avoid By Lee Traupel
    This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites ar…



88. The Lesson of the Purple Bags By Don Baldwin
    For several years, I was a purchasing agent for an office of the federal government. Yep, it was me spent your tax dollars, and not always wisely, but that's another article.Vendors, and those who wanted to be, often sent us samples of their products in the hopes of convincing us that their products were really what the U.S. government couldn't live without.One day, a package arrived from a company which purported to specialize in the handling…



89. Business Marketing: Shocking 100 Million Dollars Business Marketing Secret Revealed By I-key Benney
    Do you have a website?Do you have any business?Are you currently marketing any product or services online or offline?Are you making as much money as you deserve to make?Are you currently financially secured?Read on because I have powerful news for you.Have you made 100 million dollars in cash from your website or any business?If you answer no to the last question, you need to hear what I have to say, so pay a close attention.Hundreds of million…



90. If My Work is Good Enough By Kelly O'Brien
    "If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top …



91. Where Should I Network? By Denise O'Berry
    Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you? It depends. Make sure that the groups you attend include your target market or the type of businesses that you can build a s…



92. Educating Your Customers By Joe Love
    One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.You should first educate them about your product or service, and your company. Then you need to educate them about your industry in a way that is useful to them. The more you educate the stronger the bu…



93. Remarks on Marketing By Sohail Zindani
    Marketing is an art, I believe, of doing the intended. There have been thousands of definitions in this regard, and all are regarded as right. But is there any concrete definition for marketing? I don’t think so there can be any; because when we try to define anything, we confine ourselves, and Marketing, no doubt, is never incarcerated.There have been many approaches to understand the ocean of marketing, and the focus has been shifting with ge…



94. The Words That Sell By Steve Conn
    What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?"After that is answered, your next problems are what to say to them and what to ask them to do.L…



95. Small Business Bonzai Marketing By Lance Winslow
    Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. Letting potential clients know you want their business is the best way to attract new cu…



96. More Marketing Dope
    Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.Many times companies fall into the trap of trying to 'lure' customers in to their store. They…



97. Five Tips for Integrating Marketing and Sales By Diane Hughes
    There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. These five tips will help.Tip #1: Beware of the quick fix... Most organizations have been using band-aid approaches such as integrating data sharing or changing incentive compensation systems without looking at the whole picture. Stop the knee jerk reaction to solve it NOW. Take a b…



98. Design Does Matter By Nicola Cooper-abbs
    The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right? Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. D…



99. What You Can Learn About Selling, From Kate Moss By Craig Garber
    Like my wife, super model Kate Moss was born in England.Unlike my wife, Kate Moss has a little "nose candy" problem.Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold…



100. Three Ways to Invest Time + Money In PR By Kelly O'Brien
     In my recent interview with Buzz Media’s Elizabeth Pereira and Fritz Chaleff, we discussed the basics of these not-so-basic approaches. Read on for how to get lots of attention for your story, using these wise investments of your time and money.Kelly: When should people consider PR in their marketing efforts?Elizabeth: PR should be included in every marketing plan you develop…from the very beginning of a new product being launched or a policy c…



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