The Edge Marketing

1041. The Advantage to Buying Promotional Products Online By Rick Sheldon
      Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. With all of these manufacturers online, you gain the opportunity to compare pricing and quality in a simple and accessible online form…



1042. The Art Of Writing Classified Ads
      The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.You must first of all forget any notion of selling products from your classified advertisements. Instead you need to concentrate on offering free information to attract as many interested parties as possi…



1043. Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing By Jennifer McCay
      A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense. Most of us have gone into business for ourselves to have more control over our own destinies, financially and otherwise.In reality, however, settling into a routine can wreak havoc on your marketing, making you complacent wi…



1044. Do You Really Know Your Prospect? By Lisa Packer
      I’d like to introduce you to someone. I don’t actually know his name, but I’m hoping you do. I’m hoping you know quite a bit about him.He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you.But to convince him, you have to know him. Intimately.I know, I know – this is eleme…



1045. 3 Secrets To Increasing Traffic In The New Year
      Now that 2006 has arrived, it is the habit of many people to make a resolution for the New Year. While many people focus on self-improvement, some opt to make resolutions about their business. Usually this involves a resolution to increase their revenue for their online business. But did you know that it is actually quite easy to increase your online revenue? The trick is to drive more traffic to your Internet business(es). As you know by now, mo…



1046. Blogs and RSS - Why Do I Need This Stuff?
      Blogs and RSS - Why Do I Need This Stuff?by Keith ThompsonIf you've been under a rock for the last year or so it'spossible you might not have heard about blogs and RSS feeds.If you're like most of us, you've heard the buzz but mightnot've known what to make of it or what to do with it.Here's some answers.First RSS feeds. RSS, depending on who you ask, stands forReally Simple Syndication. This is a technology that enablesyou to bring fresh, consta…



1047. Ten Ways To Make Your Affiliate Site More Profitable
      Is your affiliate website ready for business? You may have your content written and your affiliate products in place, but there are more things you can do to make your site more profitable.1. Have a specific theme for your site and make sure your content, logo and other graphics are relevant to that theme. Don't add kitty graphics to a website about gaming.2. Have as much original content - content that you have written yourself - on your site as…



1048. Commercial Collections By Telephone By Steve Austin
      The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.During the conversation you can determine whether the claim will be paid in full and when. This is the time to determine reasons for nonpayment.Advantages in telephoning are the two-way line of communication and the speed in obtaining a response. For most calls, follow a set pa…



1049. Design, Design, Design By Bette Daoust, Ph.D.
      You need only one card, but make it noticeable. Make sure it says the right thing.I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at the beginning of the process but, over time, the cost will be negligible compared to the amount of business you can generate by simply using a business card. Your main car…



1050. Secrets of Trade Show Success By Tim Warren
      The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.Annie and her all-woman cowpoke staff were confident thousands of American working women were just itchin to pay $1995 or more to learn the fine art of cattle roping and bronco busting. Annie sent her two best cowgi…



1051. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand By I-key Benney
      Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format.3. Customer's Only Discussion Board-Make a place online for your customers to com…



1052. One-Two-Three Punch Marketing By Catherine Franz
      Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. You will notice that I didn't add brochures to this list. Brochures are not a good investment for a first piece. When someone asks for a brochure and you don't have one, this doesn't mean you ign…



1053. Discover 7 Hidden Profit Producing Secrets By Yvette Dubel
      Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases.Since all successful relationships, professional and otherwise are based on meeting mutual needs, both parties have to leave t…



1054. Restaurant Owners, Conquer the Coupon Catch-22
      What restaurant hasn't used coupons at one time or another?There is no arguing that they work. At least they do what youexpect them to do, bring in the customers like crazy.But at what cost?Along with the big boost in sales, coupons bring big problems.Most of the coupons are used by your old customers. Your old andloyal customers who would normally buy your food at regularprices are now buying it at the discount. And there are a lotmore old cust…



1055. How to Get a 100% Return on Your Marketing Investment Guaranteed!
      One of the most effective ways to market your products/servicesis to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The ideais to find partners whose clients may also be interested in your products/services.Many times people will casually agree to spread the word about each other’s products/services. This is the idea of ‘you send…



1056. New Year's Revolution By C.J. Hayden
      No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business.Starting a business is actually quite revolutionary. When you began yours, there were probably many details of your life that changed. Some of those changes were intentional, others accidental; some you liked, some you didn't. Other changes you al…



1057. Marketing 101: The Power of Marketing By John Follis
      When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they’ve never done marketing and don’t need to because of good word- of-mouth. Positive word-of-mouth is great, but not…



1058. How To Be "Intimate" With Your Prospects And Customers By Craig Garber
      Tammy also happens to be a subscriber of mine, and she recently sent me in this nice note:"I just wanted to let you know that I absolutely love the way you end your emails with, "now go sell something"! It always gives me a chuckle, makes me feel like getting busy, and also makes me feel like you are talking directly to me!How do you come up with endings to emails, or what qualities can we instill in our minds to make our ezines more personal??…



1059. Celebrity Product Placement: A Primer By Jonathan Holiff
      With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expe…



1060. Maximum Marketing - Minimum Budget By Bonnie Jo Davis
      Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financial ruin of large companies is often achieved by incredibly expensive and glitzy marketing plans t…



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