The Edge Marketing

1081. Unsung Disaster Hero:Packaging By JoAnn Hines
      During times of disaster it's important to recognize that there are just as many heroes behind the scenes as there are in the media spotlight. Consider how all the relief efforts would be progressing without a simple common element: packaging. Whether it's bottled water or MRE's (meals ready to eat), it is the packaging that make rescue/relief efforts this achievable.Consider that we live in a country so blessed with manufacturing capabili…



1082. How To Make Your Web Site Work For You By Dave Abernethy
      (or How to Increase Your Targeted Web Site Traffic and Sales...)You have a web site.Perhaps it was developed internally by you or by one of your own people. Or perhaps you employed a web design agency to produce it for you.You know you're not happy with it but don't know what to do about it.Sound familiar? Then you are one of many businesses, both large and small, who are disappointed with their web site.The reason is often a failure to underst…



1083. Who is Your Perfect Client By Alvah Parker
      When I started my coaching practice I believed that I could coach anyone. My marketing wasn’t targeted. Taking a few clients that were “wrong” for me cured me of that. I began to define my “perfect client” and then started to notice flags that told me that someone didn’t fit my definition.Have you ever had a premonition that someone wouldn’t be a good client for you? Today the person I hired to paint my house dropped by to pick up his check…



1084. The Information Publisher's Secret Resource Guide To Blow Customers Away! By Hans Klein
      Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.The more value you provide, the more satisf…



1085. How Your "Unique Selling Proposition" (U.S.P) Can Make You Huge Profits By Chris Taylor
      What does your product, service or business do better than any other?Why would someone want to purchase from you rather than your competition over at site x?If you don’t know, you need to find out!Start by having a look at what you have to offer and compare it with the competition. Is yours as good, are their improvements that can be made? Maybe your product is similar to another but by asking the consumer how it could be improved you could do …



1086. Pain-free Business: 8 Ways To Make Sure Customers Want What You Sell By Kim A. Castle
      Can I get something off my chest? Really...off my heart?I'm distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase--running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven't brought themselves to admit it...yet.I feel that pain…



1087. Marketing Plan Tip: Create A Success Poster By Debbie LaChusa
      Here's a fun way to help you achieve your goals that really works. Plus it's a little more exciting than just writing down a few goals, or an objective, in your marketing plan.This method actually brings them to life, and puts them in front of you everyday so you're constantly focused on making them happen.Create what I call a "Success Poster"What's a Success Poster?It's a visual or graphic representation of your vision of success.First You Nee…



1088. Online Joint Venture Ideas Online Joint Venture Ideas Online Joint Venture Ideas
      HelloToday's feature article is:Online Joint Venture IdeasA joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:1. A simple joint venture would …



1089. Develop Your Marketing Ideas from Outside Your Own Industry By Mark Harrison
      The mortgage industry has faced up to some pretty demanding challenges over the last few years and only now does it appear to be settling down to something like normality.So as the market moves onwards and upwards,I think there is a lot the lending industry can gain by taking a look at marketing techniques which have been adopted by other industries.Take another financial market, credit cards, as an example. It shares many similar characteristi…



1090. Unique Marketing Ideas That Generate Cash! By Wendy McClelland
      First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it’s easier than ever to have a newsletter – use email. If you don’t have your customer’s email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter – maybe a free gift or a small discount or even a prize draw they can be entered into.Us…



1091. Marketing Through Associations By Jeffrey Dobkin
      ©2004 Jeffrey DobkinIf you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different: take a look at marketing through associations.Why would anyone ever market to associations? They’re great targets: try sending a press release to an association’s publication …



1092. Why Insight and Flexibility is More Important than Perseverance in Marketing By Vishal P. Rao
      Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of marketing that has worked for them to the exclusion of all other types of marketing.Now the type of marketing they promote may ver…



1093. Positive Language for a Positive Response By John Philip
      The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.Some time ago, I edited the marketing materials produced by a London hotel. One of the hotel’s attractions was its leisure centre, which included a well-equipped gym. The original script referred to a ‘large satellite TV to give some relief fro…



1094. Why Are Customers So Indecisive?
      Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically, the fault is all yours.Don’t agree? Hold your horses and you’ll lea…



1095. What to be Successful? Marketing Makes the Difference By John Follis
      When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they’ve never done marketing and don’t need to because of good word- of-mouth. Positive word-of-mouth is great, but no…



1096. Are You Playing Checkers or Chess? By Kelly O'Brien
      When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event and expect it to generate business* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services* Treat your vendors poorly by not paying them on time or not communicating with them in a timely manner* Misunderstand the differences…



1097. When, Why, and How to Use Mailing Lists By DeAnna Spencer
      Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this! Whether you should use a mailing list to sell your productdepends on several things: Is it too complex an offering to be explained in a 30 word ad? Ca…



1098. Marketing Manual Sample Outline By Lance Winslow
      The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing.One thing I found helpful in our company was to thoroughly outline what steps we would take to market…



1099. A Landing Page is Not an Order Page (and why it matters)
      To explain my point I need to first confuse the issue a bit (you’ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form. So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Generally, the order page is another page on your website. As such, it will have links to other parts of your site.…



1100. The New Marketing Manager & Exhibit Design By Julia O'Connor
      The question is - Our new marketing manager just spent $65,000 for a new trade show exhibit. She loves it, but it doesn't seem to draw people in. Are there lessons here for us?There are different scenarios but the main problem is - there is a new Marketing Manager. New broom sweeps clean. Wants to start all over. It does not work. What went wrong?" T here are five basic concepts to understand before changing exhibit designs.1) DO THE MAR…



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