The Edge Marketing

1201. Want A Great Way to Stand Out and Not Blow the Budget! By Steven Schneidman
      With the world changing hourly instead of daily or monthly and peoples attention spans becoming miniscule in this MTV world, how do I keep people's attention. You could advetise on televison, radio, billboards, direct marketing, plane advertising, or you could flood your market with flyers and brochures. If this sounds like your regular advertising venue, perhaps your not thrilled with your return on your investment.Large public companies have …



1202. Don't Let Your Business Cards End Up in the Trash By Rhonda White
      Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Nobody wants to be bombarded with a big sales pitch. If you meet someone and within two minutes you are promoting your own business or stretching out that business card, your card will more than likely end up in the trash.Fact is, people do business with people that they feel comfortable with and with whom the…



1203. A Point in Every Direction is the Same As No Point At All By Kim A. Castle
      Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.Where did this come from and how can …



1204. Marketing Your Business: Make Your Promotional Tools Work Smarter By Dr. Robert J. Lahm
      Through former business and employment roles, I have previously serviced numerous marketing communications projects. My own personal path influenced my approach to design and execution, and I learned several lessons along the way which you will probably find valuable. Some of these lessons were acquired through business startup experiences that entailed bootstrapping as an entrepreneur; others were from servicing clients. There is little inc…



1205. Quiz: Where is Your Marketing Message? By Michele Pariza Wacek
      Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out.1. Overall, you would describe your marketing as:A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to im…



1206. The Power of "Thank You" By Mike Burstein
      Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank Yo…



1207. The 4 P s of Marketing: Effective Marketing Programs Depend On Them By Bobette Kyle
      There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s). …



1208. How You Can Make Money From Competitors Easy
      Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore.Now what will you do? In gen…



1209. Trade Shows Are Not a Waste! By William Von Achen
      According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives compl…



1210. Twelve Places to Buy a Mailing List By Jeffrey Dobkin
      ©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations or high school teachers. Directories, such as a directory of plant maintenance engineers, are usually compiled lists…



1211. Top Five Most Common Trade Show Displays for Trade Shows By Chad Leiffert
      When it comes to portable trade show displays the most common type on the market today is the pop-up, expandable-frame style; surprisingly it has been around for over 15 years. The first models had a flexible fiberglass frame with aluminum channels bars and rollable fabric that was attached to the framework with magnets. Over the years the basic design has not changed but the materials, sizes and weights have made pop-up displays less expensive…



1212. Being Visible on a Budget By Claire Cunningham
      Once upon a time a company introduced a new product. They didn’t want their competition to know, so they didn’t advertise or even send out a news release. Sales of the new product were disappointing. The manufacturer was unhappy. What went wrong? Any thoughts?My answer is that this kind of “stealth marketing” doesn’t work. You need to be visible to sell something. When this manufacturer started promoting their new product, sales picked u…



1213. Insider Tips to Quadruple Your Art Show Sales
      Insider Tips to Quadruple Your Art Show SalesAt a recent art show, I could not help but notice that not everyone’s day was going as well as mine! As I experienced a constant stream of people flooding into my booth and buying my artwork, my neighbors were sitting idle and waiting. Not only did I have people buzzing in and around my booth, but after they purchased my artwork, they told their friends to come to my booth and buy from me! I had experi…



1214. Creating a Foundation for Your Marketing By Ken Waller
      Creating a Foundation for your MarketingA marketing calendar is the key to bringing your value proposition to life. Intelligent marketing is marketing based on your firm’s core idea—or value proposition. “What is the main benefit you offer your clients?”Every one of your marketing weapons must be an extension of your value proposition. Advertising, stationary, direct mail, telephone marketing, signs, web site, all must support your value propos…



1215. Write Articles WITHOUT Writing! By Larry Dotson
      Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer.   Here are four ways to make writing articles a lot easier:   1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. You can even rewrite them if you want. Just allow other people to republish them. For details visit:http://www.ldpublishing.com/viralarticletoolkit.html   2) I…



1216. What Are You Fishing With? Lure, Bait and Gear By Catherine Franz
      A 10-step exercise for services professionals to evaluate clients... Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, they released the line and fling it far out into the water. No sooner had the fly hit the water was it being reeled back in. Even today, I still don't understand how this method catches any fish. Yet it does. The results had an opportunity to occur because the line was pitched. Fly fishi…



1217. A Look at Fabric Mural Pop-up Trade Show Displays By Skyler Cook
      With the upcoming new year comes new technology. Even though there have been very few major innovations in the exhibit industry since the advent of the portable pop-up display, we at OneSource Exhibits are the first to test new technologies and determine their worthiness. The fabric mural pop-up is one of those advances we have been very impressed with. The fabric pop-up has been around for a few years, but the quality of the graphics has never…



1218. Teaming Up Marketing and Sales By Meryl K. Evans
      The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there's a major stumbling block as they prepare to approach potential buyers. No one knows about the package deals or even the date of the first game.No one tipped the local sports writer or the local TV news of the upcoming grand opening ga…



1219. How to Turn Your Promotional Products Expense Into a Profit Center By Raynay Valles
      If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers.When most people think about promotional products, they tend to think pens, keychains, t-shirts, mugs, caps, etc.Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits. Sometimes, these profit-…



1220. Marketing For Profit - 6 Critical Traits By James Burchill
      Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than ‘for profit’ – STOP! That’s right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make someone visit your website (and make more sales)… Are you seeing a pattern here? Good. The root of all marketing is to ‘sell more stuff and make mo…



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