The Edge Marketing

1261. Small Business Marketing Tall Tale #3: You've Got to Get Your Name Out There By Jimmy Vee
      Tall Tale Three "Get Your Name out There"Get your name out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Print some matchbook covers. Cover your car in it. Shout it from the highest mountain top. Do what ever you have to, but get it out in front of as many people as possible.WRONG…WRONG…WRONG…WRONG…WRONG!Market yourself this way and you’ll be spending countless hours on your efforts. You’ll be wastin…



1262. Marketing Hat for Graphic Designers or Wannabe’s By Joy Gendusa
      Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By pull we mean what type of response does it elicit? Does it pull in calls, or pull people into the store? In essence, does the design accomplish what it set…



1263. How Important is your Marketing?
      Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.Are you interested in getting more prospects to your web site and prompting more of them …



1264. Business Marketing Strategies By Bobette Kyle
      For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Marketing strategies help point you toward the best marketing programs for your business. Without strategies, y…



1265. Loan Officer Marketing – How Branding Shapes Your Prospects Perceptions By Jeffrey Nelson
      Social scientists have proven that people experience what they come to expect. It’s like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critic’s review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before you purchased the movie ticket, you had a perception that it was going to be good - and as you watched your favorite movie for the first time, your …



1266. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ By Michael Daehn
      How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.Key 1: Find Your AdvantageThe first step is to determine what your …



1267. Segmentation --- Understnading Customers and Markets By Rick Johnson
      Wholesale distributors must create and use formal methods to gather customer feedback and improve communication. Best Practice companies have a source of information about what customers think of them that does not come from their sales people. Sales people make stuff up; sorry, they do. Sales people do provide information and that is fine. You need to listen to your sales force. There is no question about that, but Best Practice companies…



1268. How to Measure the Benefit Your Product or Service Offers By Joe Love
      Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it’s ineffective to say your light bulbs are brighter and last longer than the competition’s. You’ve got to let people know that they’re 50% brighter and last two times as long! Your dry cleaning methods aren’t just better, they’re three times more likely to remove stubborn stains than traditional methods. Your chiropractic t…



1269. Comprehensive Marketing Details Not Found in Beginner Books By Joy Gendusa
      If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.I want to go over a three-step outline for your marketing which are:1) Surveys2) Getting Attention3) PostageMarketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to …



1270. Build A Successful Business By Staying Connected By Julia Tang
      Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more …



1271. The Importance of Interpersonal Communcation Skills By Maria Boomhower
      Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.However, just because you transmit a message, it does not presuppose that communication happens. Without both information and understanding on the part of the other person, communicati…



1272. Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away By Maria Marsala
      Many service business owners these days are "giving away" their business services – and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but the …



1273. 5 Secrets to Selling Products and Services to Your Audience
      1. Know your audience.How can you tailor information to your audience if you don'tknow who they are? In almost every article, book, or manualon publicity and marketing you'll hear this one--and yet fewpeople heed it. When I spoke at the Los Angeles Gift Show itbecame evident that many retailers and buyers didn't knowtheir audience. Fellow speaker and communications expertKare Anderson (http://www.sayitbetter.com) polled over 60exhibitors and disc…



1274. Network Your Way to Success- 12 Tips to Jumpstart Your Business By Beth Tabak
      Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.1- Be Generous- Give without expectations and you will be surprised at how it returns to you. It may not come from the same source but a new client, referral, or opportunity will show up because of your efforts.2- Be Consistent- As in marketing, the …



1275. Why "Instant Gratification Marketing" Condemns Businesses To Losing 90% Of Their Potential Customers By Marc Gamble
      Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects are most qualified, from a timing standpoint.The selling situation gets more complicated when similar products or services a…



1276. Are You Attracting or Repelling Prospects? By Jeanna Pool
      There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You can also attract or repel prospects in your invisible marketing...such as: the way you present yourself,…



1277. Gravitational Marketing for Small Businesses - Ninth Law: Successful Marketers Don't Use Guesswork By Jimmy Vee
      Louis Gerstner, chairman of IBM, says, “you can't manage anything that you can't measure.” Obvious, yet profound.As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works for one business may not work at yours.What worked last year, may not work today.The key is to constantly run small tests, measure the results, and roll out your system on a larger scale.But if you can't mea…



1278. Create Free Internet Buzz with Your Workforce By Ron McDaniel
      There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan that will get your steadily increasing traffic, increasing visibility and results. The more employees you have that use a computer the better.Here are the key elements…



1279. How to Start a Big Mail Service By DeAnna Spencer
      A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy orderingand receiving "Big Mail?" Do you enjoy working with new MailOrder dealers and opportunity seekers? If your answer is "YES" toall of these questions, then it would probably be profitable andplea…



1280. Will Google's Gmail spell trouble for Email Marketing. By Ed Bellamy
      We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails. Hot on the heels are Google's rivals: Yahoo www.yahoo.comand Hotmail www.hotmail.com Yahoo has increased the size of its fre*e email support to 100mb's. Or, for $19.99 a year, your inbox can be 2 GB's,twice the size…



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