The Edge Marketing

1341. Business Cards that Make Them CALL By Bette Daoust, Ph.D.
      How would you use business cards for gift certificates?I asked at the beginning of this chapter "How many business cards do you need?" and answered that you only need one. Even though this is true when you are trying to form business relationships, it is not true when it comes to promoting your business. Promotion can come in many forms, but using business cards to represent a gift certificate will make it easier for your potential customer no…



1342. The "Marshall" Plan -- Or, Customer Aftercare: How To Spend Less & Sell More By Ernest Nicastro
      My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Is it because of the convenient location? Yes, that's part of it too. She also likes their produce department. But the biggest reason she likes to shop at the local Safeway is "Marshall."Now Marshall is very good check-out person. He's fast, efficient and seldom makes a mistake. But his "job competency" is not the reason why my w…



1343. Marketing Is A Long-Term Investment By George Torok
      "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can'…



1344. Make Magic with your Marketing in 2006! By Patricia Brooks
      Make Magic #1Marketing is about making plans, about Goals and Objectives and Strategies. It is about what I call the “what and the how” – the answering of these questions.• What is my destination (objective) and how (strategy) will I get there?• What action (strategy) will I take to reach that destination (objective)?• What steps (goals) are necessary to accomplish these things?This process is critical to a successful marketing effort and para…



1345. Turning The Casual Scanner Into A Buyer By Vanessa Selene Williams
        The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That’s why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that’s compelling enough to sell your customers on your business.   How can you turn the casual scanner into an active reader? More importa…



1346. Easy Article Writing Tips
      Whether you are just starting out with your online business or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site. Writing articles and submitting them to the article directories will get you free traffic when people click on the link in your resource box. It is also a great way to improve search engine rankings, since you will have plenty of incomi…



1347. Ruin your Business by Not Planning At All
      There are a lot of businesses who did not make it to the first base. There are also some who experienced the floating euphoria of success then unfortunately flunk in the abyss of failure. This two situations has a common denominator, it is the lack of planning that drag them to their doom.So, if you like to experience the same and you care not to your probable financial loss, you can start ignoring the importance of planning. However, if you are …



1348. Make Your E-Mail Signature File WORK for You! By Alexandria K. Brown
      You're probably familiar with e-mail signature (or "sig") files — they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files — even the newer versions of AOL.I've heard some people who don't use sig files defend their position by saying, "All my clients know my info — I don't need to remind them with every e-mail." Stop! You're missi…



1349. Marking Your Territory By Bonnie Jo Davis
      We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck.  The same is true with image, particularly when it comes to the images we portray of ourselves as writers.  My e-book "Articles That Sell", teaches the how-to's of effectively marketing your business by writing and publishing articles.  These ideas will help you literally take your marketing act to the street by presenting yourself as a …



1350. Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook By Jimmy Vee
      When’s the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah…and a hook.You wouldn’t go fishing without the hook, would you? The hook is probably the most important part of the fishing process.The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize…



1351. How You Can Make Money From Competitors Easy By Mark Tse
      Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore.Now what will you do? In g…



1352. Business Card Design - How to Stand out and Get Noticed By Jack Bastide
      One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more business your Business card must stand out, and get noticed.How a distinctive business card resulted in a $5,000 SaleA friend of mine and his wife rec…



1353. 5 Tips on Establishing Yourself As An Expert In Your Community By Nancy Heimstra
      Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. Get to know your community. In my county there are two very large retirement communities. There is a lake with an association. I am in Southern California, so the beach i…



1354. Data Map Charting for Mobile Businesses By Lance Winslow
      As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks …



1355. How to Manage Your Marketing Mix By Kelly O'Brien
      Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Forget about watering, fertilizer, good soil, weeding and sunshine. You don't need them, right?Wrong. And the same goes for generating revenue. Done in a vacuum, none of these tactics will get you what you want. For professional services - where your relationship with your target audience develops based on …



1356. Seecrets On Website Promotion: Marketing Plan For Joe Nogood Gift Store
      Joe Nogood owns a small but thriving gift store. He is middle-aged and he dabbles in the stock market and has survived some major crashes in his time. He is an expert on gifts, having learned the skills over the years. There is only one word to describe him, ordinary.Joe has been studying the internet for months, surveying the battlefield, as he calls it. One day, he declared to Stan, his longtime buddy. 'The dotcom bubble has bottomed out, I see…



1357. Five Tips for Trade Show Success on a Small Budget By Rena Klingenberg
      No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a …



1358. Marketing Lessons from Santa By Catherine Franz
      If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His target market-- children and the young at heart. When you think of name Santa, you automatically associate it with giving, kindness, thoughtfulness, joy, magic, and usually a lighter heart. Yet, his…



1359. 19 Ways To Attract Higher Paying Clients By Catherine Franz
      Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering. Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable. Whenever I am …



1360. How to Write Irresistible Promotional Pieces that Attract More and Better Clients By Dawn Josephson
      Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your…



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