The Edge Marketing

121. Loan Officer Marketing: Content Strategies for Keeping in Touch By Jeffrey Nelson
     So you’ve just returned to your office from a successful meeting with a Realtor®. At the end of it they expressed optimism in your services, and told you some famous last words, “I’ll be sure to send you my next deal…”…a week goes by, no deal……two weeks go by, no deal……a month later, still no deal.To make things even more painful…you’re chatting with a title rep about business and they mention the agent’s name. You probe deeper and uncover that…



122. Find the Goldmine Within Your Business By Joy Gendusa
     Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?You probably already have some great customers, probably not as many as you would like though. So how d…



123. Top Four Marketing Secrets of Building a Professional Practice By Adam Urbanski
     Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.What disturbs me the most is that many of them are talented and skilled professionals; real experts in their field. With just a bit of marketing know-how they may have been able to gen…



124. From Playing Card to Business Card By Geo’ W Smith
     Without the development of the printing press in 1445 the Renaissance may never have happened, and Johann Gutenberg the inventor certainly did not know he was sowing the seeds of the business card entrepreneur’s bonanza we have today. What civilisation gained from Gutenberg’s invention is incalculable.Visting CardsVisiting cards (also known as calling cards) first appeared in China in the 15th century, and the earliest European form of visitin…



125. Attracting Clients With Ease By Bernadette Doyle
     Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. The reality, however, can be somewhat different, and the whole process of f…



126. Voice Mail Can Be Your Buddy By Mike McDaniel
     Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail"This article focuses on what you say TO the voice mail, not the welcome greeting you might put on your voice mail. You can leave two types of voice mail messages. A me…



127. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results By Cijaye DePradine
     As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solut…



128. Inform vs. Excite By John Follis
     excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn’t do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won’t sell your product. So, how do yo…



129. Lessons Learned at the Harvard Business School By Henry DeVries
     "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School. Designed for leaders of professional service firms, the program focuses on…



130. How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard By Tresaca Hamilton
     The Tale of Two Dentists...Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods.Both Dentists were certain that having the right location would mean automatic success for their businesses. To their dismay, patients were not lined up at their doors. Business was not booming.In fact, potential patients pass by them everyday unaware of their choi…



131. Marketing Got You Stumped? By Rickey Gold
     It’s not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren’t working.Don’t let marketing intimidate you. At its core, it’s really not much more than common sense – the key elements that form your plan. Add some creativity. This is what you’ll use to implement your plan and make it work. That’s the basis of marketing. Pretty simple once yo…



132. Promote your Business and Products through Submitting Articles to Top Web Sites By Judy Cullins
     Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have 1000-500,000 visitors each day. 1. Run a search on the top search engines to find the top ten Web sites that need your content and will gladly post…



133. Blog Your Way Out of Oblivion
     I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, exponentially more than her main websites. We came up with a natural and very-marketable niche for her (coaching introverts). The theme is raising awareness that introversion is a legitimate personality style. Since far more people are extroverts than introverts, much of the 'world' is set up th…



134. Writing Marketing Copy That Sells By Charlie Cook
     When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.When prospective clients and customers see your web site, ads or brochures, you want them to be…



135. Marketing and Advertising Techniques of Super Bowl Advertisers By Bobette Kyle
     Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.Here are some lessons for us all, as demonstrated by Super Bowl advertisers:Make Advertisements EntertainingThe primary focus of Super Bowl advertisements …



136. Is CRM Technology Living Up To the Hype? By Mark Levit
     Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail,…



137. Ready, Fire, Aim! By Debbie LaChusa
     You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I planned things to death!Ever heard of "analysis paralysis…



138. Marketing With Business Cards By Joe Love
     Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your bus…



139. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3 By Ian Canaway
     To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2. Utilizing (and Creating) the Right 'Frame of Mind'Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking advantage o…



140. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 3
     Let's continue to discuss the various marketing principles that are involved in 'popcorn marketing':2. Utilizing (and Creating) the Right 'Frame of Mind'Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking advantage of by providing the popcorn when you really want it!They're selling it when and where you're most ready to buy …



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