The Edge Marketing

1481. Marketing – Like a Game of Chess By Joy Gendusa
      Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.…



1482. Product Conversions Will Lead You To Acquisition Candidates! By Mark Smock
      As a proactive business buyer, whether a one-time buyer or someone who acquires companies on an ongoing basis, you must define and pursue various creative means to locate unique companies that potentially offer you extraordinary acquisition potential, whether they’re “officially” for sale or not.There is a proven adage in the sales profession that directly relates to business buyers pursuing quality companies to buy, “All the good salespeople a…



1483. Internet Marketing Success Requires a Plan (Part I)
      The days when you could just slap up a Website and wait for the money to roll in are long gone.Success today depends on knowing your target audience and having an effective strategy to reachthem. Upfront planning is what separates winning Internet marketing endeavors from failures.Some people approach Internet marketing as a dynamic exercise. They have an idea and thenimmediately create a Website to market their product or service, figuring they …



1484. Writing A Marketing Strategy By Jean Morgan
      It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan. This is something you can do yourself quite simply, but it will need some time for research and thought if it is to be worthwhile and achieve results.So, have …



1485. Seven Marketing Strategies we can Learn from
      Seven Marketing Strategies we can Learn from 'Dog: The Bounty Hunter' So, 'fess up--you have seen 'Dog: The Bounty Hunter', right? When I saw the teasers for this show, I thought it would be a testosterone-laden, he-man, tough guy growl-fest. And while the show does get rather macho at times, it strikes a balance with family life, spirituality, and comedy. If you haven't seen 'Dog' yet, you must watch it. Of course, the show is about catchin…



1486. Top 3 Reasons Why Your Headlines Fail By George Dodge
      Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if the headline fails to pull the reader into the main body of the ad or sales copy, then there is no chance of success! And they are both right! If your headline fai…



1487. Making a Hit with Your Marketing Campaign By Susan Freidmann
      Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.There are some key golden rules to making your d…



1488. Four simple ways to cut your trade show marketing budget in half.
      Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.You should track each expense and when you show is over hold a quick review to discover how much you spent. You might be surprised at how things add up.Here are four simple ways to make your trade show marketing…



1489. From Corn Flakes to Combined Annuities - Women Make the Buying Decisions By Doug Emerson
      Details, details, details. They usually bore us men to tears or sleep. Here are some details you won't cry or snooze over when you read them. We are asleep at the advertising and marketing switch if we ignore this freight train of information about how women think and make decisions.The five stages of the buying process:1. Deciding to buy. Women usually make the decision it's time to buy.2. Research. Women "shop" the market for possibilities, e…



1490. Big Ticket Marketing in 28 Minutes By Chuck Daniel
      I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after watching infomercials. The evidence is the Bowflex machine sitting upstairs in our spare room, the Tony Robbins CD sets on my shelf and the…



1491. If You Can’t Answer This Question Your Business is Doomed! By Stephanie Ward
      How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you “What do you do?” and every time someone reads your marketing materials you have the opportunity to:* In…



1492. Profitable Marketing Programs Part 2: Figuring Break Even Point By Bobette Kyle
      In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into conducting a break even analysis. Here in part 2, I will look at three different break even formulas.Figuring Break Even PointTo figure the break even point, you should know the program’s expected response rate, the program’s expected conversion ra…



1493. 10 Ways to Get Your Flyers Noticed By Catherine Franz
      An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go  -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis.  Hereare 10 tips on how to get your flyer noticed and remembered. 1.  Include your picture. People like to connect with othersvisually.  Color is great, yet black and white is fine too. 2.  Hook your prospective buyers with t…



1494. B2B Marketing - Why it Should be Subtle By Stuart Ayling
      Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "knock-out" your audience; you have to be loud to stand out from the crowd.Consumer marketing tactics are frequently about big-budget, high-impact campaigns. But if you're selling services to other businesses you might want to consider a differ…



1495. Fundraisers - How to Raise Twice the Money With Half the Sweat By Travis Sago
      If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with the bohemoth Amazon.com? Blockbuster? Disney? or even the giant Wal-mart? Your organization would receive a commission or fee for every paying cust…



1496. Marketing Hesitation Costs Dearly By Alicia Smith
      Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do something. Response time can be critical when you’re trying to start a business and while you’re trying to stay on top of one that is already in full swing.Examine…



1497. Marketing Strategy: 7 Steps to Market Segmentation By Otilia Otlacan
      Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? …



1498. Connect to Your Customers with Superb Sales Letters By Melinda Copp
      In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: “junk mail”) in your box every day.But don’t let the “junk” connotation steer you away from using th…



1499. AdWords Campaign Set Up Tips
      It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.Use Proper Grammar and SpellingIt may sound basic, but ad text that uses slang, has misspelled words or doesn't read clearly isn't going to get clicked. If anything it makes your b…



1500. Do you have a website or a Purple Cow?
      Or what about a pink elephant? For those of you not familiar with Seth Godin he has written numerous books about how to run a business using marketing, stressing the need to always be remarkable. As a point of illustration he uses cows. In a field full of cows a purple cow would stand out, you would remember, it would be remarkable. Until all the cows became purple of course. A simple illustration that makes a big point, unless you stand out you …



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