The Edge Marketing

1561. 7 Great Ways to Market Yourself and Your Business to Help Increase Sales By Roger Boatwright
      Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money. There are def…



1562. What Is Better Than FREE? By James Burchill
      Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is.So what is with the headline of this article? What is better than FREE?Well before I explain, let’s recap a little first. FREE is the most powerful word in marketing and advertising world because at its very heart lies the secret of ‘risk reversal’. If you …



1563. When You Need More Than Magic To Keep Your Marketing Going By Catherine Franz
      It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year.  Even marketing experts have difficulty nailingdown time to market.  I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating my computer and watering plants.On worse days, I prefer doing laundry and making my kitcheneven cleaner. Is that you?  Procrastinat…



1564. 5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing! By Stephanie Ward
      In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.YOUR VOICE MAIL MESSAGEDoes your voice mail message give additional information about your business? U…



1565. What Is a Personal Benefit Statement and Why Do I Need One? By Greg Beverly
      We all work very hard on coming up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that’s for another article) but we rarely think about a personal benefit statement. Specifically, I am referring to what most people call their “elevator speech.” The elevator speech as it is called refers to that 5-7 second opportunity you have to introduce yourself when someone asks, “So Bob, what do you do?” Answer with, …



1566. Postcard Marketing For Tourism Industry By David Kan
      As a travel agent marketer, or a hotel promotion, all you need in a good marketing tool is a cheap cost and high effect, contribute to the brand building and create a good relation with your visitors.These things can be obtained when you use postcard to market your services in the local community. And here are the reasons:1) Postcard marketing is a low cost marketing tool but high visible.Postcard marketing is very affordable. Postcard cost les…



1567. Marketing Tips- Who Are You Competing With? By Sue And Chuck DeFiore
      Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call. In order to determine who your market is look at your business plan. How did you define your average c…



1568. Build Lifelong Networks With Your Own Barter Group By Syed A. Abedi
      I don’t know if you have ever seriously considered bartering. If you haven’t considered it, it’s probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of contacts with other people not only increases the number of acquaintances and friends you have it also practically guarantees success.It is we…



1569. Defining Moment By Harry Hoover
      Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.   Common traits and common media habits are a couple of the characteristics we uncovered. In this particular case, the audience was high net worth individuals who tend to be conservative, and who are not mainstream media lovers or consumers. When t…



1570. Choosing Networking Functions By Nancy Roebke
      Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.One way that you can ascertain that the time you spend networking is most effective for you and the accomplishment of your goals is to choose your functions for networkin…



1571. Skip Christmas This Year. Do Give-Thanks Marketing Instead
      November is the perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic? November is a great time to send out Thanksgiving cards to show your appreciation to your current customers, vendors, business partners, or anyone who refers business your way. You can also send cards to prospects. They will appreciate the thought, particularly when they re…



1572. Gravitational Marketing for Small Businesses - 13th Law: How To Create An Incomparable Comparison By Jimmy Vee
      You must create an apples to oranges comparisonIf you're frustrated or tired of dealing with the commodity approach to your industry …You know…people calling up asking your rates or prices, unrealistic expectations of what they can get or what the cost should be, low balled by internet price shoppers…You need to pay close attention to this foundation.You see, if you create a unique enough buying experience and buying environment for your custom…



1573. How I Get Hundreds Of Daily Website Visitors For Free
      Know about 'Viral eBooks'?It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.Getting traffic with Viral eBooks is a 'free traffic tactic', which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead cr…



1574. How To Make Your Ad Copy More Effective
      Telling a story or sharing product and service information is fine in an ad. But the bottom line is that you want to close a sale. The difference in ad copy doesn’t have to be earth shattering. It can be very slight, in fact. Here are ways to make your ad a little more effective come closing time. 1. TESTS – Make public knowledge the results of your product and service testing. Share how your items stand up against the competition; how durable th…



1575. Marketing: Can I Trust You? By Lisa Packer
      We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all.How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?First of all, tell the truth. Don’t promise that your widget will do something it won’…



1576. Target Marketing - What Are You Aiming For? By Greg Roworth
      Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, “Fifty percent of my advertising doesn’t work.” When questioned why he continued to do it all, he replied, “Because I don’t know which half isn’t working.”Over the course of the last century, most traditional advertisers accepted this situation as a reality that had to be put up with. The result has been that many organisations now develop…



1577. How To Create A Complete Referral Marketing System By John Jantsch
      These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a net…



1578. Printable Web Pages as an Overlooked Marketing Resource
      It becomes more and more clear, that online presence has to be viewed as just one side of our total presence in the market place. One aspect to improve the situation for many websites would be to make it easy for visitors to print web pages. This should be possible with longer texts as well as with product pages and pages displaying just overviews. The potential of prints from your website as a marketing tool should be activated. Some ideas for p…



1579. Registration Forms: How to Make Them Irresistible with Personality By Bill Flagg
      You can create an irresistible offer by humanizing the registration process. Help your potential registrants know that you are real, caring people behind the scenes. The more your registration process shows you care about your registrants, the more comfortable people will feel signing up for your event.Share with them in a way that you would want if you were the registrant. Ask yourself the following questions:- Are you providing enough informa…



1580. Simple Marketing Strategies Versus an SEO Line of Attack! By Charlene Rashkow
      Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. But the real issue is not necessarily in how many people are finding your site, but in how many visitors develop into clients or…



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