The Edge Marketing

141. Want to Increase Your Business? First You Need to Understand where You are at! By Alex Margarit
     Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Before developing any given marketing strategy it is important to conduct some form of analysis. This should form an essential part of any business or marketing plan and should be reviewed over time to ensure that it is kept current. Many of…



142. Kindergarten Dropout Makes A Huge Fortune In Internet Marketing
     Hyperboles abound in Internet Marketing. Myth has its own area code. Hype has its own country. And BS, its own universe.Anyone desiring to enter this perilous terrain should proceed withcaution. Wearing a full body hype-resistant armor is strongly recommended. If that's not available, growing a secondlayer of thick skin is advisable.For the beginning marketer, novice webmaster or the Internet hobbyistwho just wants to earn a little extra income,…



143. What Is and Why Use 0800 numbers? By Mark Vurnum
     It is quite impossible you haven’t noticed that more businesses each day are offering an 0800 number for people to contact them. This is mainly because during a sale there is a normal need of communication and in 90% of cases this is done by phone. Also you have to consider that all people think of money and the prospect of asking for information without paying a dime is a very big plus to considering asking for information about what you are o…



144. Utilizing Your Best Hidden Asset To Increase Sales By MARTY MARSH
     You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential.It's very easy to tap into its power -- and it is very powerful. What could this valuable asset possibly be?Your mailing list. (You do have one don't you?)Your mailing list is a surefire way to get repeat business and to bring in new custome…



145. Mailing Lists - Keeping It Simple
     The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?The biggest single factor in the success of your direct mail marketing…



146. Effective Marketing for Small Businesses By Amber McNaught
     Effective marketing for the small business begins with market researchIf you don’t know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What’s your target age group and income bracket? What publications do they read? What do they do for fun? For it to be tr…



147. Maslow's Marketing Filter By Darrin Coe
     One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I’ve never seen it applied, in the text books. It’s presented as the foundation of human motivation and th…



148. Wise Man Marketing
     It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you d…



149. Coupons that Work By Bette Daoust, Ph.D.
     Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is having a promotion and if my favorite ice cream is on sale at the grocery store, and I imagine that…



150. URL Everywhere? Offline Marketing For Online Success By Scott Sedwick
     Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime.  Yep, the airport at 3:32 a.m., or how about the car behind you?Below is a list of some of the obvious and the not so obvious places you should be advertising your web…



151. Eight No Cost Ways to Market Your Business By Denise O'Berry
     Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. Write letters to the editor of publications your target market reads. Get involved in an organization or community project. Build strategic alliances wi…



152. Differentiate or Die By Kelly O'Brien
     Sounds pretty harsh, doesn’t it? Well, I can tell you from personal experience with both my own business and with my clients, “differentiate or die” is not an exaggeration. Whether you’re a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace.Everyone is vying for the same client dollars, whether your clients are consumers, other small businesses, majo…



153. Publishing Great Content To Boost Your Link Popularity
     Before we get started, there's a couple of things that I ought to point out...1. You really should have a fairly good knowledge of your subject material and enough time to write high quality articles. Alternatively you should be able to invest at least $40 per month to pay someone else to research and ghostwrite some articles for you.2. You will also need to have sufficient time to submit your articles to the main article directories or alternati…



154. Marketing Effectively to More Than One Audience
     What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan. H…



155. Business Boosting - Fundraising Events Can Boost Your Business By Carolyn Matthews
     People are the life-blood of your business and talking to as many people as possible will keep your business dynamic and fresh. Fundraising events such as craft fairs, school fetes, office displays at lunchtime, Christmas bazaars, ladies pampering evenings and charity fund days are a fantastic opportunity to promote your business at a local level.Why? Well, what's exciting about fundraising events is that they are a massive market of differe…



156. My Product is Obviously Better – Why isn’t it Selling? By Nancy Fraser
     The movie, “Field of Dreams” opens with a farmer standing in a cornfield. He hears a disembodied voice saying, “If you build it, he will come”…by the end of the movie the mantra has changed to “If you build it, they will come”.The movie takes a religious theme and applies it to baseball. The story appeals to our sense of order in the universe, that if you create something exceptional whether it be a product or service, it will take on a life of…



157. The Battle of Positioning -- Altruism or Paranoia? By Don Price
     Competition in the past has embodied such beliefs of “kill or get killed” which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. A view propagated by Intel’s Andy Grove that, “only the paranoid survive.”Do we prosper more from paranoia or can we actually prosper more from altruistic behavior by entering into relationships of reci…



158. Simple Steps to Choosing a Logo Designer
     Step 1. Planning While searching for the right Logo designer it is important to have a clear idea of what you would like your new logo to portray. Will it be seen by kids, adults, big business, or small businesses? As a logo designer myself, the key information I would want to know from you would be:- The intended market or audience viewing your logo. - How your logo will be used.- What you would like your business to be seen as.With this informa…



159. Tradeshow Booth Cures - Knick-Knack Knockouts
     Feng Shui is the ancient Chinese art of positioning objects in conjunction with the movement of 'chi', or natural energy, through our environments. Chinese philosophy purports that every object is capable having an effect, either positive or negative, on the energy inherent in all things as it flows and pools around us. Strategic use of Feng Shui elements like light and color of can do a great deal to contribute to our trade show success. But in …



160. How To Turn $100,000 Into $1,191,817 In Just One Year Part II By Andrew Cavanagh
     Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at exactly which areas you should target...The Three Main Ways To Increase Any Business Are...1. Increase the number of clients...2.…



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