The Edge Marketing

1601. Blog-based Sites vs. Traditional Sites
      Blog-based Sites vs. Traditional SitesSo you want a website for your business. Why should you use a blogging tool rather than a page-based content management tool?Blog-based sites have a number of advantages over a traditional static site or a site driven by page-based content management systems.Blog-based Sites:Build Credibility:Research shows that business build credibility on the web by showing that there is a real company and real people behi…



1602. Motivating Shoppers with Online Coupons (Part 2 of 2) By Gary Gray
      Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we’ll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts.Creating good online coupons to offer customers is not the only thing you need to do to maximize your …



1603. Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them By Debbie LaChusa
      Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.Because neither of you have an understanding of the othe…



1604. Getting New Clients - When Only a Few is More Than Enough By Stuart Ayling
      Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.These business owners are successful in what they do but need to jump up to the next level. To do this they …



1605. Put Your Marketing To The "So What?" Test By Kevin P. Dervin
      Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.Most seem to at least have a notion of what's involved in marketing...a web site, Yellow Pages advertising, brochures, direct mailings, networking, seminars, trad…



1606. The Small Business Marketing Secret You Can Learn In The Cereal Aisle By Jimmy Vee
      Have you walked down the cereal aisle lately?There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.If you look closely, you will see solid marketing, the result of leading experts. Just visiting your local grocery store’s cereal aisle is like attending master’s level seminar in marketing.You’re probably thinking that all the sugar h…



1607. Networking Events – Lose the Fear and Gain the Benefits By Kevin Eikenberry
      “Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”No, of course you don’t have to go to them. You could stay home or sit in your office. But if you choose to not go, you won’t have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people.“But Kevin, I don’t do well at these events, I am too self conscious and besides, you know I am shy.”I…



1608. Marry Your Marketing Plan By Joy Gendusa
      Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You H…



1609. How to Get a 100% Return on Your Marketing Investment Guaranteed! By Stephanie Ward
      One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The idea is to find partners whose clients may also be interested in your products/services.Many times people will casually agree to spread the word about each other’s products/services. This is the idea of …



1610. Read Your Market's Mind - 3 Great Market Research Resources By Jeff Smith
      Starting a new online business, developing a new product, launching a new marketing campaign, buying advertising can all depend on how well you are able to research your market.All business is based on demand.The formula and 40 techniques for finding demand we list in "The Ultimate Information Entrepreneur's Success Package" at http://www.infoproductcreator.com show that there are many ways to discover and test demand.One of the leading ways i…



1611. How to Turn a Marketing Calendar into Marketing Success! By Jean Hanson
      Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously – don’t forward today’s marketing to-do into tomorrow’s list or you’ll fall behind right away. Here are some tips to keep you on track:1. Do you have a slow time of the year? This is the best tim…



1612. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 By Ian Canaway
      NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue at all?What a powerful place to be as a marketer, wouldn't you agree?Of course, there are some customers who fall in the above grou…



1613. Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing By I-key Benney
      What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on your computer.You would then use the information to market and advertise to them.It can save you time and money because you can target your promotional efforts to your best prospects or customers.The Types Of Information To CollectThe information will var…



1614. People Do Business with People They Like By Kathy Condon
      People do business with people they know and like! In my networking classes I have been saying this for six years.  Can’t say I was the originator of it, yet it appears people are catching on. Finally, people are referring to this statement in casual conversation when they are talking about marketing.   BAN COLD CALLS    Just this morning the news reported there have been 400,000 complaints registered by people who had received unsolicited call…



1615. Free ringtones for your cell phone
      The internet is laden with free things and ringtones are not excluded from this list. You only need a browser to get tons of free ringtones for any make of phone you have.Typically, you only need to visit one of the hundreds of sites offering ringtones and help yourself to dozens of download available. Though some sites may charge a token fee, many of them offer their services for free because most of the tunes they use are no longer under copyri…



1616. 10 Beer Budget Event Marketing Tips By Sharron Senter
      Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee moral and you're considering exhibiting at the National Association of Human Resources annual conference. Is your decision-maker attend…



1617. 5 Marketing Lessons From the 'King of Make-up' - Max Factor By Adam Urbanski
      Did you know that Max Factor was a marketing genius? Yep, the Polish-born emigrant-turned-cosmetic-industry-giant virtually pioneered the make-up business as we know it today. And you won't believe the strategies he used to get the rich and famous of his era to clamor for his services and products.But what’s even more important is that his strategies can be simply replicated in your business to attract all the new and repeat clients you want. H…



1618. Marketing 'Gurus' : Do You Need One? By Priya Shah
      Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement.The problem with such people is that they refuse to…



1619. Color Part 2: Formats and Systems By Erin Ferree
      There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.RGB color"RGB" refers to the colors of light that mix to create colors. There are three basic colors of light - red, green and blue. When combined, they create an entire rainbow of colors, either by reflecting off, surfaces or by shining onto surfaces.In design, RGB color is o…



1620. Explode Your Website Sales Response
      (1) Remember the little things about your web pagesreally count. Include the title of your site at the topright corner, a description about your site, etc. Most surfers are in a hurry and really don't want to have to 'figure out' what your site's theme is or what you are offering(2) When you offer a freebie from your site, submitit to freebie sites. They provide target categorieswhich mean targeted traffic. So if you're submittingsoftware, you co…



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