The Edge Marketing

1701. Marketing Tips for Internet Gurus
      MARKETING TIPS FOR INTERNET GURUSA successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits. 1)Focus On Your Market PositionWhat end of the business are you placed? If you're selling expensive motor vehicles to rich people you would not want to p…



1702. Cave Paintings, Baseball and Connecting By Keith Thirgood
      There’s no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people’s attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors’ grasp of the power of image and symbol. Their striking use of imagery was likely matched by equally powerful storytelling.To explain the nature of their business, many consu…



1703. Customers: The Key To Successful Marketing By Debbie LaChusa
      How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications…



1704. The Market Is the Master By Ron Abbott
      A critical principle every business needs to grasp while marketing is to understand and accept that a majority of your success is out of your control.You must recognize that your prospects and clients possess ultimate authority over your business success or failure. The only factors within your power are the opportunities and resources to influence the actions that lead to purchasing your product or service.This is a strange notion when you th…



1705. Promotional Pen - A Pen by any other Name… By Cindy Carrera
      Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous rela…



1706. Writing Guarantees that Sell By Vanessa Selene Williams
      “This offer is good but can you guarantee it.”Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, “I guarantee it,” strong guarantees include elements that not only ease the customers’ fears but also reinforce your offer. Before you put your guarantee in writing, here are some tips t…



1707. Thomas R. Cutler Leading Manufacturing Journalist to Top 300 feature Articles in 2005
      Thomas R. Cutler, President and CEO of the largest manufacturing PR and marketing firm, TR Cutler, Inc. (www.trcutlerinc.com) received editorial coverage in both the June issue of InMFG, a leading Reed Business Publication, as well as Managing Automation. Both articles can be found on the right-hand column of the website home page.Thomas R. Cutler is a contributing journalist for the following publications: o Advanced Manufacturing o American Met…



1708. Customizing Booklets By Industry or By Company By Paulette Ensign
      Customizing booklets can be done by industry or by company."110 Ideas for Organizing Your Travel Business Office" or "110 Ideas for Organizing Your Beauty Salon" or "110 Ways for Organizing Your Fitness Center" are examples of customizing a generic booklet about organizing your business life according to specific industries."110 Ideas for Organizing Your Business Life" with a logo on the front cover from XYZ Financial Planners, with their locat…



1709. Like a Virgin-- Is Your Marketing As Fresh As Madonna's? By Sean D'Souza
      'Touched for the very first time'Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on …



1710. The Secret to Adding Credibility to Your Business – Testimonials! By Stephanie Ward
      You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.Whether you are just starting out or have been in business for years, testimonials are a proven way to communicate the value your business delivers. Think about it, don’t you want to know what other peopl…



1711. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. By Shane Kukec
      Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be?  Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. A Good Internet Joint Venture is your shortcut to success. It can send you more quali…



1712. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business By Sara Pedersen
      "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move t…



1713. 3 Strategies to Market Your Business Even When There’s No Money By Kathleen Gage
      Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies have proven extremely effective for countless businesses as they can for you.1. Press Releases – Very effective and they offer a great deal of credibility when published. You mu…



1714. Who Are You -- Can I Trust You? By Esther Smith
      Organized crime aside, beating a prospect over the head is not a reasonable sales tactic. Years ago I was taught that in order to make a withdrawal, I first had to make a deposit; maybe many deposits – depending on my immediate request.This theory should apply to our sales and marketing strategies. When we make a sales call we want something -- and we want it even before the person says ‘hello’. Script reading might have worked years ago but…



1715. Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2 By Juliet Austin
      As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don’t recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients.However, if you are convinced you need to advertise or have a reason to believe that your ads will be effective as a method of marketing your p…



1716. Identity Theft: Count the ways
      I received an e-mail message from 'Paypal' not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn't. One of the sentences in the e-mail read: 'Complete the necessary verification tasks within 5 days, or your account might get temporarily suspended.'That didn't sound like the PayPal I've been doing business with for several years. The grammar of 'your account might get tempo…



1717. Small Business Marketing Secret #1: The Most Important Word In Advertising By Jimmy Vee
      Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter.If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes).Y…



1718. How Strong is Your Personal Brand? Take The Quiz By Thomas Murrell
      Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.How can you apply the concepts of branding to your own personal career and life?To find out how strong your personal brand is, answer these 10 questions:1. WHAT IS YOUR PURPOSE AND VISION?Strong personal brands need a platform on which to be built. Your vision is an …



1719. Blogs and RSS Feeds, Oh My By Mike Shannon
      Everyone knows what a blog is right? Not! How about RSS? These recently new and increasingly popular web technologies are taking off and becoming good ways for you to communicate with your customers and prospects.Blog is short for web log and became popular during the 2004 Presidential Election as blog writers all over the world opined and investigated both the president and John Kerry. There are literally hundreds of thousands of blogs out the…



1720. How Video Production can be used in PR
      At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences. Video production is one area that is constantly changing. Let’s take a look at some of the common applications in public relations.1.Video News Release (VNR)An obvious example of how PR and video production can work seamlessly together is the Vid…



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