The Edge Marketing

1721. Elements of a Winning Catalog
      What makes a catalog worth keeping? I believe that there are three elements for a catalog to be really effective – great design, high quality images, and professional printing. With these, you will be able to produce a catalog that will have a big impact on every consumer. Remember that this marketing material is intended to convince and motivate customers to transact business with you and purchase something from your business.A great design is t…



1722. Does Your Packaging, Umm, Smell? By JoAnn Hines
      If it doesn't, perhaps it should. The latest and greatest packaging innovations are packages that smell. They give those olfactory glands a workout. Watch for packages sporting "fragrances" such as chocolate and vanilla. Just think of all the calories saved by smelling the package and not even eating the product. Weight watchers should love it this concept. Consider all of the applications of tricking your stomach into thinking you have eate…



1723. Drink Coasters & Place Mats – Real Grass Roots Marketing By Jay Dee
      A great way to get your name around town is to ask a few bar and restaurant owners if they would use your placemats or drink coasters if you supplied them for free.Free placemats and coasters are not a tough sell and think about the number of people that would read your placemat or notice a well designed coaster, if you were to make a deal with a restaurant or two.For the placemat, just an advertisement could be unappealing to the restaurant ow…



1724. Who Wants to be a "Guru"? By Glenn Cutforth
      There is a lot of talk online about Internet Marketing "Gurus". So what exactly is a "guru" anyway?The dictionary definition of guru is as follows: 1) A spiritual teacher. 2) A charismatic leader or guide.Okay. Now what does this mean in terms of The Internet?As far as I can tell, both of these definitions do apply to Internet Marketing in that once a person gets hooked on a particular "guru" it's almost like a religious experience.You buy all …



1725. Is it important that RSS thing for us the users?
      Before starting out and decide if this 'thing' is useful, we need to get some meaning and grab some light, let us take a look: RSS stands for “Really Simple Syndication” or “Rich Site Summery”, Does it tell you something interesting ? I doubt it, then here we got nothing... And guess what?... Don't Panic... RSS is a new format to display information coming from content-rich-sites (at least this is what you hear), the truth is, they can be any kin…



1726. What Sales & Marketing Gurus Have Learned From Bananas By Mike Palman
      Firstly the packaging. Without doubt it is recognizable in most places in the world. The shape never really changes. The colour can immediately provide an indication of ripeness and for ll of you kinesthetics you may want to press it just to see how ripe it really is. Lets consider shape – again some would say it should be up for design award as example of nature's packaging. As consumers it’s an easy fruit to open, no knives or anything else…



1727. The U.S. Manufacturer 2006: TR Cutler, Inc. Declares PR Blitz
      TR Cutler, Inc. (www.trcutlerinc.com) is the Public Relations firm specializing in PR for the manufacturing community worldwide. In conjunction with a new affinity PR program exclusively offered through manufacturing trade associations, CEO, Thomas R. Cutler, announced the year-long PR program, Manufacturing 2006. According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about …



1728. Low Cost Marketing Ideas For The Small Business By Ololade Franklin
      Marketing is an essential activity for any business. It doesn't have to be expensive. In fact, some of the most effective ways to market your business are also the cheapest. Here are several ways to promote your business without spending a lot of money.Establish a website for your products. This is one of the best and cheapest ways to promote your products. Once you have a website, you can put your website address on all of your bus…



1729. TR Cutler Expands Writing to Time Compression Technologies Magazine
      Thomas R. Cutler, President and CEO of the largest manufacturing PR and marketing firm, TR Cutler, Inc. (www.trcutlerinc.com), recently became a regular contributing industrial journalist to Time Compression Technologies magazine.Time-Compression Technologies (www.timecompress.com) continues its editorial commitment to valuable rapid product development information, by having Cutler provide articles and special features that focus on strategies a…



1730. Increase Your Profits Through Customer Loyalty By Jason Morris
      The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a …



1731. Every Day's a Holiday! By Cathy Stucker
      You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI—Bonza Bottler Day occurs each month when the number of the month is the same as the number of the day (e.g., March 3, April 4, etc.) and it is heralded as "an excuse to have a party at least once…



1732. Stay in Touch with Leads and Get More Closes By Joy Gendusa
      How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss - The Unclosed Sales Lead Abyss, technically speaking.What are you…



1733. Picturesque Framework of Large Format Posters
      Pictures influence us. It can frighten us. It can appease us. It can make us happy. It can make us blue. Excited, angry, anxious, perplexed, ecstatic – name it, pictures can very well work its magic spell on us.Life is ironic and this irony can be reflected in the picture right before you. Take a glimpse and be amused by the things that it is telling you. Its voice may be inaudible but its language is clear. They say that picture paints a thousa…



1734. The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure By Jeannette Kraar
      Gain the exposure you need to succeed with these ten tips:1. Present yourself as a specialist and/or an authority in your field. Identify where you excel and use your skills, core competencies, knowledge and experience to become a valuable resource.2. Be clear on the services you provide, the target markets you serve and the kind of results you can deliver. Create an effective oral introductory message and printed business card that clearly pro…



1735. Why Surveying Matters By Ryan Allis
      What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers.Ford’s MistakeIn the early 1920’s Henry Ford launched his assembly-line produced Model T. The car was relatively inexpensive, yet of good quality for the time. In order to reach production goals, the company decided to offer only o…



1736. Viral Marketing: Site Promotion By Brian Beshore
      Viral marketing involves the use of surf-exchanges, and if you don’t know what a surf-exchange is, its a site that you can join, often for free, and exchange web page views with other members.You submit the website you wish to promote, and then you usually get a ‘start page’ that you load into your web browser and you start to view other web pages. It’s usually on a timer of about 30 seconds and for every certain number of web pages you view; y…



1737. Boost Profits: Market to the Gay Community By Marianne Puechl
      Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco fr…



1738. 5 Tips to Help You Identify WHO To Market To By Debbie LaChusa
      If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business.But for many small business owners, narrowin…



1739. Registration Forms: How to Make them Irresistible with Titles By Bill Flagg
      Irresistible Event Titles You can attract more people to your event by interrupting and engaging your prospects with an event title that has SIZZLE!… that gets their blood moving… that causes them to stop whatever it is they are doing and say “I WANT TO GO TO THIS!”Are Your Event Titles Flat? Ninety-nine percent of event titles today are boooooring and don’t interrupt, engage, or attract any additional registrants. For example: “ABC 10th Ann…



1740. Marketing on the Cheap: Write? Right!! By Floyd Snyder
      We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever.Contact your local newspapers, and chances are, depending on what business you are in, they may be interested in giving you your own column. Most small or medium-sized media markets will have at least one daily serving the communities and prob…



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