The Edge Marketing

161. How to work with your graphic designer
     As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain in the butt. From the graphic designer point of view, here’s what it looks like.1.Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there’s a chance that the client wants (needs) the graphic designer to ‘revamp’ the whole image and identi…



162. Ammo, Ammo, Ammo By Harry Hoover
     All the guns in the world do you no good without bullets. It is the same with media relations: You must have the right ammo to get publicity. Let's take a look at some PR bullets you may want to consider.Of course, the old standby is the news release, which can be issued for new products and services, events you are sponsoring, new facilities and personnel changes, among other things. See this list of possible reasons to distribute a news relea…



163. Effective Tips For Telemarketers By James Yuille
     I had a telemarketer call me recently. Here’s a rough transcript of the conversation.Think about it…(Telemarketer) Hello, Mr. Yuille? (Me) Yes?Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy,Mr. Yuille, I’m calling to update our mailing list. Yes,Can I just take a minute to check some details? Yes, but let me ask you; what do you want to send to me?Ah, well, I’m just new here and all I’m supposed to…



164. Marketing Lessons From TV’s "The Apprentice" By Debbie LaChusa
     Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump’s “The Apprentice” I’d say we can.Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way to make a living. Creativity is one of the great things about the marketing industry. But I’d argue it can also be its downfall. Too oft…



165. How to Leverage Your Most Powerful Marketing Tool By Kelly O'Brien
     Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis…and not spend a fortune in the process?If this sounds too good to be true, then you’ve not mastered the art of leveraging your firm’s online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctl…



166. 5 Easy Ways to Create Great Info Products
     So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business. So now you have to decide what you’re going to write or speak about. So just how do you come up with the content? Well, you can start with looking at the knowledge you have that could truly benefit your p…



167. Budgeting for a Postcard Mailing By Martha Retallick
     If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company. If you have a high-speed Internet connection, you're in luck. You can just upload your files to the printer's website. Dialup people, you'd be bet…



168. Guerrilla Marketing in Action By Al Lautenslager
     Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.There are many examples over time that have passed the guerrilla test. I will s…



169. Branding Yourself To Increased Profitability"
     Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap? Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift! And why do you do th…



170. The Power of Brochure Design
     Basically, brochures serve lots of purposes. It can be used for marketing, during a special occasion, or in general business. Because of this, it is important to focus on the quality of the brochures that you’ll produce. It has to be professional-looking for clients to be interested in spending time to go over its content. It has to achieve its purpose of motivating people to do business with you. And, having a great brochure design can really ma…



171. How To Increase The Value Of Your Teleseminar With Visual Aids And Other Support Material By Preston Campbell
     Have you ever listened to a Teleseminar or live presentation and wished you had some notes to follow along with or at least to take home as a reminder of what you heard? Or perhaps you were listening to a talk and had trouble visualizing what the speaker was trying to convey. If only you had a photo, drawing or some other visual aid.Don't make the mistake of leaving out visual aids when you create your Teleseminar. Here's why ...Visual aids can…



172. Do You REALLY Want to Enter That New Market? By Mark Smock
     Contemplating taking an existing or new product / service into a new market? A systematic analysis of 14 critical market segment attributes should be considered before any additional company resources are applied to any new market pursuit.Sometimes it is obvious that entering a new market is a “no brainer” or it is perceived as the “right thing to do” because a competitor has taken the plunge or a handful of existing product or service users, w…



173. What You MUST Understand About Your Web Numbers By Alexandria K. Brown
     Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."Then after a few months of poor sales, I realized I neede…



174. A Good Marketer: What’s the Measurement? By Catherine Franz
     As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is -- what it means in their terms. Let’s take a moment right now and think about what you are measuring yourself against. Without a measurement, you can't possibly know what you are shooting for and this will lead to a misconstrued represen…



175. 5 Ways To Improve Your Promotion By Larry Johnson
     How many times have you... started out with a plan for the day, but got lost in a lot of details?. Here are five ways to improve your promotional efforts online:. 1) PLAN YOUR WORK:. Failing to have a promotional plan is one of the most common problems faced by those online promoters today.. Write out your daily plan of activities from sign-on to sign-off.. Your time on line is limited. Make the most of it. Do the most pressing of your tas…



176. Marketing: Subliminal Messaging Sells By Jan Verhoeff
     Hot breath and a feel good moan drift lazily on the morning. The darkness fades to dusky dawn and color fingers the sky. The boom of traffic and the drone of the business machine spikes and the rush is on.Marketing: The thought escapes.Your product sitting in a wasteland of unending new developments awaits the impact of a sales team focused on bringing in the buyer. Will it sell? Is the product good enough? Is there a market for a purple sock o…



177. Developing the Unique Selling Proposition By Darrin Coe
     The “Unique Selling Proposition” advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor’ offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms.This is all wonderfu…



178. 8 Secrets to Marketing Success By Bill Dueease
     The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway?Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.Let's discuss the 8 Secrets business owners can use to greatly improve their marketing success.Secret #1: Give marketing top prior…



179. Managing Your Marketing Mirror: Full-Length or Mosaic? By Trish Lambert
     Outside of large corporations with multi-person departments managed by VPs or Chief Marketing Officers, creating a marketing function that demonstrably contributes to company growth can be a real challenge for service firm executives. Of all the overhead functions in an enterprise (that is, of all the functions that don’t contribute a dime to the revenue side of the books), marketing has the highest cost profile. Every single marketing activity…



180. Wise Man Marketing By Martin Day
     It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you…



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