The Edge Marketing

1841. How To (Legally) Spy On Your Competition! By Craig Garber
      Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas.I'm writing today's tip from over on the west coast of Florida, just outside of Tampa, where my family and I will soon be relocating.And you know what?Sometimes it's refreshing to be looking at the world from a different vantage …



1842. Internet Article Writing By Lance Winslow
      Most Article sites, which take on submissions, have a minimum number of words required in each article. Some require 350 plus words per article that is unfortunate because articles which have 350 and under get picked up the most by online news sites. If you are going to write articles and want them to develop a life of their own thru viral marketing or sent in Ezine Newsletters it is best to keep them small and tight. One of the best sites I ha…



1843. Marketing Operations Elevates Communications and PR Pros
      Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? If so, you may not be a 'Quant' (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Managem…



1844. Do I Need an RSS Feed? By S. Housley
      RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.Benefits for Publishers1.) Avoid Spam FiltersStatisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue.…



1845. Forward Thinkers Stay Ahead of the Curve By Alicia Smith
      What is it like from a marketing perspective to be yesterday’s news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don’t have to put on our creativity cap to craft an innovative strategy.But, there’s a certain attractive quality around someone who markets his or her business on the edge. They stretch their thoughts and ideas into new territories to create an …



1846. Exporting to Europe - for YOU !?
      Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go to. Especially the Western countries are highly industrialized. Find some reasons and help in this article.--------------------Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less st…



1847. Marketing to a Critical Mass By Carla Alvarez
      In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. For example, a current customer gave them my name (#2 in the trust diagram), the person then visited my website (#5), viewed my portfolio (#4), and then made the d…



1848. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling – Part 6 By Ian Canaway
      How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling – The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn.I believe that's a mistake. Here's a better way of …



1849. Take a Leap! How To Take Your Business To New Heights By Tresaca Hamilton
      Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always improve. But how do you grow your business from its current reality to the business of your dreams?In order to take your business to new heights, you can't just take steps towards improvement... You have to take a leap!Here are some tips to he…



1850. How To Market Effectively Even If No One Understands What You Do
      So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can h…



1851. Take The Test: Does Your Marketing Copy Sell? By Nancy J. Wagner
      Your marketing materials must grab your prospect’s attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece’s message must next convince the reader to call or buy.To make the copy in your marketing materials pull its weight…and then some, take this simple test: pretend you’re a potential buyer who knows nothing about your product or service, then answer the following questions:1. Do your…



1852. Small Business Marketing - Understanding the 7 Step Sales and Marketing Cycle By Chestin Salisbury
      One of the biggest myths as it relates to business comes from one of my favorite movies of all time, 'Field of Dreams'. In the movie, Ray Kinsella, is inspired by a mysterious voice telling him to follow his dreams. The voice says, 'If you build it, they will come'. True to Hollywood storytelling, Ray does build 'it' and 'they' do indeed come.Unfortunately, it doesn't work the same in business. Many business owners have the false idea that if t…



1853. Nine Advance Networking Skills for Seasoned Networkers By Catherine Franz
      A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone’s excitement. Especially since these situations are not social events. It is easy to have one foot in the event and the other some place else. A major challenge for all networkers is to be there with both feet.What propels s…



1854. How To Get To The Top of The Marketing Food Chain By Priya Shah
      Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.1. Be Unique. Write Your Own Cont…



1855. Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme By Ernest Nicastro
      Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing.When you take your marketing to the extreme a lot of people will love it and a few will hate it. But hardly anyone will be able to totally ignore it. With a well thought out, well executed…



1856. Pamphlets and the Money They’ll Put in Your Pocket By Tom Antion
      People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It’s crazy.I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper.…



1857. Becoming The Obvious Choice In A Sea Of Competition By Rich Harshaw
      Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years.But what do these words really mean to you in your business? Usually they mean that a business will attempt to sell a product or service that is somehow different than the competition's to a certain, specific target market. In theory, this is a great idea. If you c…



1858. The Advantage and Consequences of New Economy Marketing By Abe Cherian
      Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever…



1859. Ways to Improve and Make Money from your Newsletter
      Our last three newsletters have covered the hot topic of emailed newsletters, their importance in Keeping Your Customers Informed, How to Build Your Subscriber List and How To Write Your Newsletter. If you’re new to our newsletter or have missed out on any of these editions, to view the complete series visit our Newsletter Archive here: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.htmlSo having accepted the importance of produci…



1860. Listen To What The Marketing Experts Say By Denise O'Berry
      But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.Some of those letters probably make you want to whip out that credit card from the moment you start reading. Others -- well your card never sees the light of day.But that's okay. Use it as a lesson for your business…



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