The Edge Marketing

1861. Marketing To Women By Michele Schermerhorn
      Recent studies concerning the “new world of women” have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn’t have enough time for herself. She certainly doesn’t have a lot of time for your marketing message. So what do you need to do to reach her?Fact #1: Fifty-nine percent of women “rarely” or “never” read a newspaper from beginning to the end, …



1862. B2B Portal: A Business Platform to Ultimate Productivity Improvement By Nowshade Kabir
      If somebody tells you that your present corporate website can be converted to a B2B portal which will help you significantly improve your company’s productivity in both of the two primary factors: Revenue Growth and Cost Saving, and that the portal can be launched in a matter of months with a very reasonable investment, what will be your reaction? Read on to learn how corporations all over the world are missing an opportunity, which can revolut…



1863. A Seven Letter Word That Helped a 3 Month Marketing 'Newbie' to Online Success By Hong Brandon
      Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you want it3. Most importantly, to know what you love to do.There are many ways to make money, and it need not necessarily be internet marketing.I might be slapping myself on the…



1864. Do You Have a USP? By L A Parmley
      What’s that, you ask? Well, a USP is a Unique Selling Proposition. It’s a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor’s products.Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely jumping around shouting out “buy mine”, “buy mine” just l…



1865. How To Get Celebrities To Endorse YOUR Product By Louis Allport
      How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to.Take this real life example:An online p…



1866. Is Most Marketing by Small Businesses KILLING THEM? By Adrian W. Savage
      I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail.When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything…



1867. 15 Commandments Of Creating A Wealth Pulling Niche By Roy Primm
      Niches are like bathrooms; you never notice them until you need one.” - Primm (From NicheBrain.com)Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you’re Bill Gates or Joe Average.The niche, and the person who creates them, is the main factor that separates one product from 12 others.To out-niche your competitors you must focus on these “15 commandments” of niche creation at all t…



1868. SuperSize Your Sales! By Lorraine Ball
      If you want to build loyalty is it more important to increase purchase frequency or purchase volume? In their book, "Meaningful Marketing", researchers Doug Hall and Jeffrey Stamp concluded that focusing on purchase volume is 3.9 times more effective when trying to build annual loyalty.Why? Loyalty is not static. Your competitors are always out there, trying to make even your best customers try something new. The research shows that it is best …



1869. People Aren't Interested in You or Your Company By David Rosam
      Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure.*The bigger the corporate, the less likely they're even going to blink an eyelid*There's a lot of truth in the picture of corporate person …



1870. Flesh Eating Spiders And Other Marketing Horrors By Tresaca Hamilton
      After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website was illustrated with pictures of spider bite 'victims' that had huge holes in their skin from where the small spider bite supposedly turned into a flesh eating monst…



1871. Does Your Marketing Plan Include A Crystal Ball? It Should By Debbie LaChusa
      Are there times you wish you had a crystal ball?If you could only see how things were going to turn out, it would be so much easier to make the correct decisions now.What marketing activities should you do? How much should you spend on marketing? What products and services should you put the most marketing muscle behind?Instead we're forced to make decisions on a daily basis, hoping those decisions will lead us to where we want to go and …



1872. Copyright Theft - Fraud Gone Rampant
      Illegal downloading of music gets high profile publicity. However, those are not the only illegal activities taking place online.Copyright theft relating to ebooks, articles and software is rampant. People with no rights at all sell the software of others, sometimes even giving it away in a thieves' bundle. The same is true of ebooks. The authors of these products may have spent months or even years working on them. They will, no doubt, have put …



1873. Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common – They Both Suck! By Jimmy Vee
      Being a man and a gear head I love mechanical marvels and innovation. New tools, new kitchen gadgets, new electronics and new high tech appliances – with that in mind you shouldn’t be surprised when I tell you that I am in love with the new Dyson Vacuum.I love it for what it is, what it looks like, what it promises and I love the marketing.Let’s talk about the marketing. Let’s talk about it because the marketing is all the things I just mention…



1874. Go Guerrilla By Harry Hoover
      Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill in a note to her. You get 20 minutes of her time and she gets the rest of the $20 when the meeting is over.* Prior to a trade show, visit the town's …



1875. Does Your Business Appeal To $227 Billion Of 'Lohas' (Green) Consumers? By Jaya Schillinger
      Are you wondering what LOHAS stands for? Don't feel bad if you aren't familiar with it yet. If you're living in the SF Bay Area, you understand it more than you may know. LOHAS is a convenient marketing buzzword that stands for Lifestyles of Health and Sustainability. Simply put, it refers to the $227 billion dollar consumer market of people who want more consciousness in their day-to-day lives and are spending their money accordingly. This lar…



1876. Gravitational Marketing for Small Businesses - Third Law: How to Naturally Attract Customers By Jimmy Vee
      Have you ever spent an entire day twiddling your thumbs at your desk, with a luke-warm cup of coffee? Or worse, cold calling a whole bunch of poor souls that didn't want to talk to you and end up with nothing to show for it – all because there weren't any hot leads waiting for you?Have you ever thought to yourself that your pipe-line looks like a “Ghost Town”?The reason this happens is simple…It's because traditional marketing strategies don't …



1877. What Are Focus Groups & How Do They Work? By Ngullen Rivera
      Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporations such as Coca-Cola and Nestle. The reason they do thi…



1878. Creative Emulation By Kevin Eikenberry
      In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:• Brainstorming• Benchmarking• Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. (As a consultant, I am glad that people sometimes take this step).Each of these steps can be very valuable and powerful when …



1879. Getting Started_Creating a Business Plan By Barry Tate
      You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to "pick it up as you go". These are some basic things that should be included in your business plan.Th…



1880. Three Big Barriers To Small Business Marketing Success
      When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.Here are three big barriers I regularly come across with business owners and how you can avoid them.1. No Clear Definition Of SuccessFor some, the word Success brings thoughts of fame and fortune to m…



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