The Edge Marketing

1901. Writing Sales Letters That Sell By Joe Love
      The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.For any direct marketing campaign to be successful, you need to have a combination of marketing tools in order to make your offer repeatedly. One of the most potent tools you can use in your direct makreting …



1902. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around By Steve Faber
      Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than ad…



1903. Fail Your Way To Small Business Marketing Success! By Kevin P. Dervin
      Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.Do you believe that marketing success is a learning process? Then you must be willing to accept that you'll stumble (i.e., fail) along the way - sometimes a whole lot. But if you're willing to pay attention to what works and what doesn't, you can learn from your mistakes. You can fail your way to success!I hear …



1904. Creating Customer Value By R.G. Srinivasan
      The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care…add any high sounding word with ‘customer’ preceding or succeeding that word and you have a new model, a new theory. Headline hitting books, celebrity author seminars and training till an…



1905. Target Market - 3 Big Reasons You Need To Know Yours By Maggie Dennison
      Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and problems?1. Prospects who read your materials will know exactly why they need youThere's a big difference between marketing to just anyone who crosses your pat…



1906. Ten Easy Marketing Tasks You Can Do NOW By Kelly O'Brien
      Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!2. Plan and write out …



1907. 20 Tricks to Help Get That Envelope Opened By DeAnna Spencer
      When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope. Unfortunately, many recipients of direct mail simply discard the material without opening the envelope.Because of the high costs of printing, envelopes, and postage, your mailing package represents a sizable investment. You simply can't afford to make this investment, and then have your sal…



1908. Wooing Women With Packaging By JoAnn Hines
      In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as “White Lie” and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women. Interestingly, all three wines have different product approaches. From clever white lies on the corks, to retro chic on …



1909. Marketing On The Cheap: Speak Out! By Floyd Snyder
      No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.In another arti…



1910. Five Tips to Make Your Marketing More Creative By Michele Pariza Wacek
      Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.   Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still ope…



1911. How to Set (and Get) the Right Prices By Jay Lipe
      Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.Price is a promiseLet’s say you’re shopping for cereal and come across two varieties. One is a well-known brand i…



1912. Writing to Sell – Convince, Don't Con By John Philip
      Writing should always be suitable for the target audience. This is simple good sense. It is no good, for instance, writing a sales leaflet for soap powder in the language used by the scientists who developed it.Some people make the big mistake of twisting this into the idea that you should write what the audience wants to read. This may prove apparently successful in the short term, but generally ends up in a loss of confidence and trust. Why d…



1913. How To Get To The Point In Your Sales Copy By Craig Garber
      Yesterday I was going through a 7-Step Sales Copy Overhaul with a client of mine - www.KingOfCopy.com/salescopyreview - and he was having a bit of a problem "describing" what he was selling. He couldn't seem to find the right sales copy so he could "get to the point" describing himself or his selling process.Frankly, he was selling himself short, by cutting his sales copy and his descriptions short, because he wanted to make sure he was "gett…



1914. The Art of the Business Card By Bette Daoust, Ph.D.
      Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards. My reply is that they are easy to transport and I do not need an extra envelope. I particularly make use of others’ business cards for taking notes on our conversation. I am one of the worst when I get home and cannot remember who Gary from XYZ is and what he does that will make a good connection. Write it down right…



1915. Marketing in the Face of Disaster: 7 Guidelines for Success By Ellen Britt
      In the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. The impact of this devastation will undoubtedly continue for years to come, so many business owners are understandably nervous.But of course, life, as well as business, goes on and you must continue t…



1916. A "Pass / Fail" Test for Any New Market By Mark Smock
      If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further applied to the effort.A “pass or fail” test of your targeted market is re…



1917. Top 5 Reasons for Buying a Used Trade Show Booth By Patty Stripes
      The trouble is you can’t really afford to go all out yet and have a brand spanking new booth designed. Your bottom line is saying no, but your heart and intuition are saying yes.Buying a used trade show booth is the answer to your dilemma! Which is also the first reason for buying a used booth. Money! Yes, you can save quite a bit of money by purchasing a used one. Used trade show booths can be big bargains and can be found to fit most any…



1918. How Can I Get Name Recognition? By Sue And Chuck DeFiore
      Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyon…



1919. Burnout By Wendy Weiss
      Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60–80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. By the time I get finished calling my current customers and servicing their accounts, I am mentally burned out. I am in no stat…



1920. Referral Systems Are Pure Small Business Marketing Magic By J D Moore
      How would you like to increase your business 1300% in less than a month while spending next to nothing? I spoke to one of my clients today to check in on a marketing strategy I gave to him - and he had multiplied his business 13X. Is he psyched? Of course, and now he has the problem of figuring out how to deal with expanding his business. We should all have such problems.Wanna know how he did it?My client owns a small martial arts school. He ju…



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