The Edge Marketing

1921. Planning Your Postcard Marketing Campaign By Martha Retallick
      Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list? Now, you may be saying, "Martha, how can you ask such a thing? I don't even have a mailing list!"Okay, you don't have a proper list quite yet, bu…



1922. Explode Your Sales With Free & Exclusive Content By Isaiah Hull
      Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods to increase your exposure:1. Create exclusive content for websites and ezines. If you have worked to build a website or to p…



1923. Carwash Consultants and Analysts Case Study By Lance Winslow
      Recently in the car wash industry we have seen carwash industry analysts and consultants fall on their butts. One recently filed bankruptcy, while another just wrote another new book and still another has failed miserably and he is going to go back and teach school. Interesting. These gurus and know-it-alls had all the best data, sold that data and even charged others for this data and their studies.Many analysts in the industry help larger car…



1924. Top Five Tips For Designing Marketing Strategies That Get Results By Adam Urbanski
      ”But this won't work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results.So whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for …



1925. The 7 Commandments of Marketing By Michele Schermerhorn
      Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!Marketing is everything you do to promote yourself and your business. Without an aggressive marketing effort, your website is just one of EIGHT BILLION listed on Google. Without an aggressive marketing effort, your s…



1926. Online Advertising Versus Traditional Media Advertising By Andre Plessis
      Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. About 6, 7 years if you were using online dating sites it was a lot easier to connect with people that were genuinely interested in chatting with you and then meeting you if things were going well. Nowadays things are much different…



1927. Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers By Julia O'Connor
      Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.Then the question becomes how many people in a booth and what should they…



1928. How To Conduct A Successful S.W.O.T. Analysis By Andrew Gowans
      SWOT Analysis: When you and your group wish to identify your Strengths and Weaknesses, the Opportunities available and the Threats facing you.This is a powerful and highly successful technique that can be applied to an individual, a group, a team, a company, a plan – think about it, even a website! Again, experiment with it. If it helps you to focus your (and your team’s) efforts in the right direction, it’s worth it.The process is to ask an…



1929. How to Avoid Giving Away Free Consulting By Michael Losier
      After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. Here are some valuable techniques to practice that will prevent you from giving away free consulting.In most cases, arrange to meet with your potential clients…



1930. Boost Your Emotional Marketing Potential By Art Turner
      Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.How do potential customers evaluate your products (or services)? How do they trade off various factors before decidi…



1931. Small Business Marketing Tall Tale #2: Advertising Is Expensive By Jimmy Vee
      Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the advertising treadmill.But advertising doesn't ha…



1932. Receiving a Brochure Printing Quote By Max Bellamy
      Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. The price for brochures can vary widely, with many variables contributing to the final quote.There are two basic ways to arrive at a price for your brochure. Many people find an online quote form to be the most convenient. After you clearly identify the specific needs of your brochure, in…



1933. Web Site Traffic Strategy To Get Targeted Visitors And Convert Them Into Loyal Customers
      Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists.This universal plan to get targeted web site traffic can be split into three main stages:(1) Getting Targeted Web Site Traffic(2) Growing The Client Base And Getting More Sales…



1934. Marketing vs. Business Brochures
      Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is used to give your new or target clients an overview about the main purposes of your business. The latter can be considered as your client's initial communication with your company so it is importa…



1935. The Wrong Time to Promote?
      We are constantly seeking was to promote and market our business. Ideas are posted everywhere and advice being handed out by the handfuls. However, have you ever stopped and asked yourself when it's the WRONG time to promote your business? This might be a given for some people, but it still needs to be said. If someone has not specifically asked for your information, don't send it. Simple as that. Not only are you wasting time, you are wasting …



1936. How To Put The Profit-Producing Power of Couponing To Work For You By Thom Reece
      Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public. In fact, Advertising Age (the Bible of the advertising industry) reports that 87% of …



1937. Why a Little Bit of Marketing Does You Good, Especially at Christmas By Rachel Lane
      My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing.I bring this issue up because in case you hadn’t noticed, it’…



1938. 10 Simple Tactics To Improve Your Business By Leslie Sprankling
      These ten simple tactics are just that, simple. Each one is a nil cost or low cost ways to improve your business and together they form a formidable armory of weapons at your disposal to make your business grow.So, read, study and think about them all so that you can devise the best ways to implement them in your business. Here then are ten simple tactics to improve your business.1. Concentrate your efforts on those people who are most likely t…



1939. Marketing A Misunderstood or Scary Product or Service
      What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your 'scary' …



1940. How to Put Law & Order into Marketing Your Legal Practice By Kelly O'Brien
      First in a series of three articlesRegardless of your law firm’s focus – criminal, civil, corporate, family, business, etc. – the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way too late.Whether you’re frustrated with past marketing …



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