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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Be a Smarter Marketer - Learn the L-A-W for Trade Shows By Julia O'Connor People attend trade shows because they are in a specific industry and want to learn more. They want to know what’s new and how you will help them.So, you print up lots of fancy brochures, develop demonstrations, have unique gifts or hand-outs - and want to get rid of it all before the end of the show, so you don’t have to ship it home.If you think your only job as an exhibitor is to GIVE information, you are wrong.You exhibit at trade sho… 2. What Your Customers Want By Harry Hoover Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.Marketers have the objectivity to look at the marketplace, see through the consumer… 3. Autoresponders Convert Sales Like A Water Company In The Desert An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.In the blink of an eye, your visitor exits your site, andyour sale is dust - unless you have had the foresight tou… 4. Email Marketing Strategies - The Subject Line Message If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all. When you open your email In Box in the morning and 'weed out' the SPAM, how do you do it? By reading the subject line. Unless an email is blocked by a SPAM blocking application, the user reads the subject … |