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After a friend was bitten by a spider, I decided to do some research to find out more about the spider. I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. To emphasize the fear based factor, the website was illustrated with pictures of spider bite 'victims' that had huge holes in their skin from where the small spider bite supposedly turned into a flesh eating monster. One photograph caption went way over the top by stating that the victim of a horrific spider bite on the leg resulted in the victim having their leg amputated. The business owners then went on to state that if the victim would have bought their product, this never would have happened. And if you purchase their product it will not happen to you. This business chose to base their marketing on deceit and lies to sell their product. Even worse, they valued profit more than people. They chose to paint a horrific picture with their marketing message in an attempt to scare up customers. What picture does your marketing message paint for prospects? Does it scream: "BUY MY SERVICES OR YOUR BUSINESS WILL DIE!!!" Or does it say: "Here is how I can help you solve your problems" Long after they have forgotten your marketing message or what your business is about, your prospects will remember how you made them feel. How do you want to be remembered? As a business willing to make a profit at any cost, including sacrificing the best interest of your clients? Or as a business that always operates from integrity, with a focus on providing the best solutions for your clients? Whatever method you choose, remember that the picture you paint for your clients will remain in their memory long after all of the other memories of your business fades. Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Bonsai Gardening Secrets. - Discover over 95 pages of insider secrets to creating stunning bonsai trees. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making Time to Market Your Private Practice By Lucy MacDonald 1. Start with a six-month plan. If you are not doing very much marketing or if you are unhappy with your marketing efforts, a six month marketing plan is a good place to start. Schedule some time in your agenda to create a marketing plan. Anticipate marketing opportunities related to holidays or special events like mental health week or national depression screening day.2. Set monthly and weekly marketing goals. Once you’ve developed a six mon… 2. How Can I Get Name Recognition? By Sue And Chuck DeFiore Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyon… 3. 10 Simple Ways to Boost Your Sales IMMIDIATELY! By Samuel Indrajaya Alright you've got yourself a nice website with a great design and a good steady traffic coming in...After that what are you going to do? Do you really have what it takes to make a website that sells? Or is it just another website?Now what I'm about to give you in this article is the 10 things you can implement in your marketing or business plan, you'll be amazed that changing only a few simple things can have a huge impact on your sales!1. Bui… 4. The Seven Deadly Sins of Ineffective Nametags By Scott Ginsberg Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more approachable and transform strangers into valuable connections. Unfortunately, nametags can become useless and ineffective when they are designed and worn without careful considerat… |