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1) They don’t fully understand it. Perception: Marketing is advertising. Word-of-mouth is the best way to get business and savvy marketing helps create it. _______________________________________________________________________
This ties in with the perception/reality issue…when marketing is primarily limited to traditional advertising that’s usually expensive and often less than effective. Good marketing involves a smorgasbord of cost-effective, creative options and executions. _______________________________________________________________________ 4) Their product needs improvement. Obviously, the better the product, the better the marketing can be. It’s hard to get people excited about a product that’s esoteric, irrelevant or inferior. _______________________________________________________________________ 5) They expect results too quickly. Unless you’re running some kind of sale, marketing takes time. Like building a house or getting in shape it takes planning, discipline and patience. _______________________________________________________________________ 6) Arrogance or naiveté. Maybe you think you can do it all yourself or simply don’t know where to turn. The problem is, if it’s not truly your expertise chances are you’ll be wasting both time and money. Think about it. If you’re building a house, it helps to have a great architect, right? If you have legal issues, it helps to have a great lawyer. Successful business owners know the same applies to their marketing. _______________________________________________________________________ 7) They don’t really know what they’re selling. It’s not just the product or service; it’s also the emotional and psychological benefit. You need to determine what that is. _______________________________________________________________________ 8) They don’t really know who they’re selling to. Many a marketing effort as failed because the prospects they’ve been targeting for the past few years are not the ones they need to be targeting looking ahead. _______________________________________________________________________ 9) They don’t embrace the new technology. Things are constantly evolving and your marketing must employ every relevant technological advantage to stay competitive. _______________________________________________________________________ 10) They get help, but the wrong help. Friends and associates are fine if they’re qualified. Too often, they aren’t. When it comes to getting the best marketing help one obvious test is seeing how well they do it for themselves. Visit their web site, spend a few minutes, see what they’ve done and what their clients say, and then decide. (For more Follis marketing facts, see booklet info below.) © 2005 John Follis. All rights reserved. _______________________________________________________________________ RoHs Weee And Lead-Free. - Achieve RoHs compliance in only 6 months. Critical regulatory knowledge for electronics businesses worldwide. Get Paid To Be A Mystery Shopper. - Earn $10 - $40 an hour helping businesses improve their customer service! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Two of the Biggest Hurdles By Kevin P. Dervin As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don’t we just do it? Is it for a lack of planning or that we’re just not sure what to do or where to start?Yes, maybe. But in trying to figure out what those hurdles are that keep us from marketing consistently; I came up with two hurdles that I think might be as … 2. Small Business Marketing Tip #7: Annoy Your Competition And Make Money In The Process By Jimmy Vee If you aren’t annoying your competition you’re not doing a good enough job.What???You heard me…you should be pissing off your competition on a regular basis.Here’s why…If you are annoying your competition you must be doing something they don’t like. One thing you are probably doing is taking their customers.Hey, that’s a good thing.People generally don’t get annoyed with other people if they are minding their own business and business people ge… 3. Corporate Cleavage By Lee Raito I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”.There is business science in “them der hills”, namely the division or splitting of something, and last but not least, “the hollow visible between the breasts of a woman wearing a low cut garment”.Suffice to say, I was very relieved that I had not been bastardi… 4. Why Market Research Will Help Your Business By Shel Horowitz Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No—actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods—without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted. As an example, I advertise in se… |