Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing and Advertising Techniques of Super Bowl Advertisers By Bobette Kyle Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.Here are some lessons for us all, as demonstrated by Super Bowl advertisers:Make Advertisements EntertainingThe primary focus of Super Bowl advertisements … 2. Target Your Share of the 50-Plus Market By Sharon Sultan Cutler It’s quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. And since they control 77% of all financial assets, your mature market share may make or break your business profits. Every 7 seconds some… 3. Getting Your Services Used By Kelly O'Brien Every day I talk with professional service providers who do great work, have a valuable service that really helps people…and struggle to get their services used as much as they’d like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don’t convert to real business as often as they’d like, and they can’t seem to get prospects to see them as that much better than other professionals offering si… 4. Media's Dirty Little Secret By Chuck McKay I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.”Why am I amazed?Because they all reach the same people.Don’t believe me? Start with radio - there’s more information available, and the radio reps are eager to share it.Ask ‘em for exclusive cume figures. (Cume is the cumulative total of different people who tune in to the station each week. Exclusive… |