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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The 3 Unknown Steps of Marketing Success By Tim Stokes To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.So the first step of marketing success is understanding what strategies are available for you in your business.From my own years of research I have found 74 different ways to generate a potential customer for every industry and that doesn’t include the dozens… 2. Increase New Customer Traffic to Your Business By Joy Gendusa One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality.You have a great company and you provide the highest level of customer service. But as the old cliché says: "A happy customer tells a friend, an unhappy customer tells 10 friends." You don’t have to worry about the unhappy customer telling 10 friends because you always do a great job and keep your customers happ… 3. The Power Of A Story By Lisa Packer If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects emotionally with what is happening, and eventually (at the end) with your product or service.And he rem… 4. Stuck With A Zero Marketing Budget For Client Gifts? By Sean D'Souza Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!Step up to the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like th… |