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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Email Marketing Strategies - The Subject Line Message If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all. When you open your email In Box in the morning and 'weed out' the SPAM, how do you do it? By reading the subject line. Unless an email is blocked by a SPAM blocking application, the user reads the subject … 2. Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers By Elizabeth Fletcher Brown Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.So, first, let’s take a look at the difference between marketing a service and marketing a product.Products are tangible... you can touch and feel and see them before you buy. However, when a prospective client is considering coming to you for a massage, until they act… 3. A Quick Guide To Finding Reciprocal Links By Keith Thirgood Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas.Often, people have a hard time finding sites to exchange links with. The following is a guide to the practice.1. Determine the profile of your target market. Who they are. What… 4. The New Marketing Manager & Exhibit Design By Julia O'Connor The question is - Our new marketing manager just spent $65,000 for a new trade show exhibit. She loves it, but it doesn't seem to draw people in. Are there lessons here for us?There are different scenarios but the main problem is - there is a new Marketing Manager. New broom sweeps clean. Wants to start all over. It does not work. What went wrong?" T here are five basic concepts to understand before changing exhibit designs.1) DO THE MAR… |