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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Keep Your AdSense Account From Being Nuked by Google There have been whole AdSense accounts bringing in $5000 per month banned for life from Google because of fraudulent clicks. If Google catches you clicking on your own AdSense ads, they can shut you down.You won't get canned just for a single click, but if you're like me and tweak your site a lot it's only a matter of time before you click on one of those things by accident.The way I keep this from happening is I temporarily block the domain name… 2. Forward Thinkers Stay Ahead of the Curve By Alicia Smith What is it like from a marketing perspective to be yesterday’s news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don’t have to put on our creativity cap to craft an innovative strategy.But, there’s a certain attractive quality around someone who markets his or her business on the edge. They stretch their thoughts and ideas into new territories to create an … 3. Features and Benefits Brainstorming By Catherine Franz This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. I complete this exercise even when I think I'm sure that I have it done. The mind plays some funky games, by redoing this exercise, my thoughts zone into what I'm working on, and my mind becomes razor sharp. In other words, if I am writing marketing copy and I do this every day for many different projects, even though I did the exercise y… 4. Creating Your Own Lead Capture Pages By Brian Beshore Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them.There are currently many ways to get a downline on the internet, and more coming all the time. For example, promoting certain programs, such as surf exchanges, may allow you to build a downline. This can be a pretty good way, but you must check into the particulars of the specific program you ar… |