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However, how can you write a good sales copy and killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adopt them properly. 1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn’t make any difference. 2) Have a plan on your trial and error period. Don’t expect to write your first copy and be a golden one. You will alter it many times, test it, retest it, try a new one and so on. Set a schedule for that. Do not fool around. 3) AIDA. It’s the proven and the bedrock of the copy process. Always follow it. AIDA A= Attention. You must grab it instantly or you don’t have a chance. I = Interest. You grab and keep their interest. If they get bored, they will leave. D= Desire. Interest must be transformed into desire for what you offer. A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it a few hours later. 4) Always work on your prospect's emotion. Most people buy something emotionally and then justify it rationally. 5) Headline is the Key. If it doesn’t grab their attention then they‘ve gone away. Your headline must be a killer one. 6) Promote your best and strong benefit at first, not last. That’s how you are going to create interest and then desire. 7) Tell stories. That’s an excellent way to rekindle their emotion or even their passion. Stories always inspire. 8) Answer all the objections and questions you think your prospects would have. In that way, you will gain their trust. 9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often. 10) Give time limit. This is an excellent tool for calling your prospects to act now! 11) Offer testimonials. It is the mother of gaining-trust tools. Especially, if it is from someone important in your field. 12) Make them easy to buy. Don’t let them get lost in your web site. Make it as easy as possible. 13) Avoid graphics. They won’t help you. People are looking for information not images. 14) Give guarantees. Research has proved that when you have a long guarantee, your client will feel safer and that leads to fewer refunds too! 15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service. 16) Have your copy or ad checked by your friends, colleagues e.t.c. It’s better to have other views, after all, it’s a part of the testing process. Here are some great headlines and emotional triggers. - A Little Mistake That Cost A …… $3,477 A Year - Do You Make These Mistakes In …..? - Why Some People Almost Always Make Money In The ……. - How I Improved My ……. In One Evening. - How I Made a Fortune with a ….. Idea. - 161 New Ways To …… - How To Plan …… - The Truth about Getting Rich. - Dare To Be Rich - The Secret To Being Healthy. - How To Write A …… Attract The Opposite Sex Be Independent Be Successful Avoid Embarrassment Be Strong Be Healthy Satisfy Curiosity Make Money Gain Knowledge Save Time Avoid Effort Get A Better Job Be Your Own Boss Add Fun To Life Work Less Relax.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Cleaning Tips – Their Usefulness To Website Visitors and The Cleaning Company By David Andrew Smith If you type into the search engines the phrase ‘cleaning tips’ you get a choice of something like 14,800,000 websites to choose from and many of those websites will redirect you to scores of other websites. There are specific sites that are dedicated to giving hints, advice and tips on a variety of topics with seemingly no vested interest. Many of these tips are useful. However many cleaning companies include on their websites a cleaning tips p… 2. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact details.How ever this is where the comparison ends!When the CD business card is placed into the CD/DVD-Rom drive the LiveCard will automatically run a … 3. How To Start A Mail Order Business By Richard Glanville The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail.Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business acumen than you would need in any other mode of business.Remember too, there are good guys in mail order, and… 4. Your Ultimate Competitive Advantage By Joe Love The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The way you do this is by taking away the risk by offering a powerful guarantee. When you remove the risk for anyone who is deciding whether or not to do business with you, it results i… |