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However, how can you write a good sales copy and killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adopt them properly. 1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn’t make any difference. 2) Have a plan on your trial and error period. Don’t expect to write your first copy and be a golden one. You will alter it many times, test it, retest it, try a new one and so on. Set a schedule for that. Do not fool around. 3) AIDA. It’s the proven and the bedrock of the copy process. Always follow it. AIDA A= Attention. You must grab it instantly or you don’t have a chance. I = Interest. You grab and keep their interest. If they get bored, they will leave. D= Desire. Interest must be transformed into desire for what you offer. A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it a few hours later. 4) Always work on your prospect's emotion. Most people buy something emotionally and then justify it rationally. 5) Headline is the Key. If it doesn’t grab their attention then they‘ve gone away. Your headline must be a killer one. 6) Promote your best and strong benefit at first, not last. That’s how you are going to create interest and then desire. 7) Tell stories. That’s an excellent way to rekindle their emotion or even their passion. Stories always inspire. 8) Answer all the objections and questions you think your prospects would have. In that way, you will gain their trust. 9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often. 10) Give time limit. This is an excellent tool for calling your prospects to act now! 11) Offer testimonials. It is the mother of gaining-trust tools. Especially, if it is from someone important in your field. 12) Make them easy to buy. Don’t let them get lost in your web site. Make it as easy as possible. 13) Avoid graphics. They won’t help you. People are looking for information not images. 14) Give guarantees. Research has proved that when you have a long guarantee, your client will feel safer and that leads to fewer refunds too! 15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service. 16) Have your copy or ad checked by your friends, colleagues e.t.c. It’s better to have other views, after all, it’s a part of the testing process. Here are some great headlines and emotional triggers. - A Little Mistake That Cost A …… $3,477 A Year - Do You Make These Mistakes In …..? - Why Some People Almost Always Make Money In The ……. - How I Improved My ……. In One Evening. - How I Made a Fortune with a ….. Idea. - 161 New Ways To …… - How To Plan …… - The Truth about Getting Rich. - Dare To Be Rich - The Secret To Being Healthy. - How To Write A …… Attract The Opposite Sex Be Independent Be Successful Avoid Embarrassment Be Strong Be Healthy Satisfy Curiosity Make Money Gain Knowledge Save Time Avoid Effort Get A Better Job Be Your Own Boss Add Fun To Life Work Less Relax.
In February 2006, Google referred an average of 74.67 percent of all UK visitors to other sites on the web, compared to just 9.3 percent for its nearest competitor, Yahoo, according to the WebSideStory Index. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What My Cat Taught Me About Niche Marketing Copyright 2005 by Doug SmithSome people are 'dog people,' others are 'cat people.'I'm a cat person. Regardless of which pet you prefer,we can all agree that pets enrich our lives in many ways.They provide unconditional affection, they don't care whatwe look like, and sometimes even they teach us a life lesson.But I never expected my cat to teach me a marketing lesson!A niche marketing lesson, to be more precise.At this point, the dog lovers readi… 2. Developing A Focused Marketing Strategy By Lisa Packer You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don’t just say “women,” say, “fashion conscious women age 18-35.” Say, “stay-at-home mothers of preschool children.”Next, what benefit of your product or se… 3. Mailing Lists - Keeping It Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?The biggest single factor in the success of your direct mail marketing… 4. Successful Event & Meeting Planning: How to Boost Attendance By Marian Calvin Consider the fact that the annual meeting is the single largest source of non-dues revenue for most associations. Also consider the fact that most exhibitors view a sizable base of interested, qualified buyers as the linchpin of a successful trade show. Consequently, it’s in the best fiscal interest of your organization to ensure that as many delegates as possible turn out for your event. Meeting planning should include promotion which is the k… |