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Make no mistake, blogs are a great tool for building community, interacting with potential clients, and marketing your services. And, it’s not enough to set one up and post occasionally. You have to use it effectively to drive traffic and gain readership. We’ve discovered several common mistakes professionals make with their blogs. Mostly, they aren’t using some the features available to them with their blogging software, because it hasn’t been sufficiently explained. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Professionals may be ignoring these things, hoping they don’t really need to know. But they do if they want results from their business blog. Here’s a list of what we found on a recent trip around the professional business blogosphere: Content: 1. Not posting frequently enough. (Recommended: 2-3 times a week.) 2. Content is not focused, and the target audience is not clearly defined. 3. Posting articles that are too long, instead of using extended post features. 4. Not linking profusely (because the professional isn’t researching their field on the internet). 5. Poor spelling, bad grammar and typos. Design 6. No name of author in tag line or on side bar. 7. No author photo. 8. No signature or name in the footer; no way to tell who wrote post on a multi-author site. 9. No subscription form; no way to get blog updates through RSS or email. 10. No way for readers to leave comments and use trackbacks. 11. Too many categories or none at all. 12. No information about their business services and products. 13. Calendars for no reason at all (what is the point of those calendars anyway?). Marketing 14. Blog isn’t submitted to blog directories. 15. Not pinging each time a new post is published. 16. Not using trackbacks referring or linking to other blogs. 17. No blogroll or list of favorite blogs or websites. If you’re considering using a blog to build your business, optimize it by taking time to learn the features and steps that will ensure success. A blog is like any other marketing tool – you've got to use it correctly to get positive results. Here are a couple of suggestions: 1. Get an ebook and take the time to learn about your blog software or hosting provider. 2. Hire a professional blog expert to coach you on how to rev up your blog.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Keeping Marketing Simple / Ten Simple Steps By Jay Conners 1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don’t give them just one business card, give them two, and ask them to refer someone to you.2. Mailers and RemindersKeep a tickler file handy on all of your customers birthdays, k… 2. Who Is Your Market and Where Are They? By Sonia Colon An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.Please don't spend advertising dollars on people who don't want or need your products/services. First, find out who are your potential consumers. Find ou… 3. How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business By Debbie Jenkins Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student.He was huge.But she didn't strain or str… 4. Loan Officer Marketing – How to Target the Right Agents By Jeffrey Nelson Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they had finished, the loan officer convinced the agent to use his services. At first the agent was reluctent, but eventually acquiesced when they saw the loan officer … |