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1. Insert a brochure for another product in the first product package your customer buys from you. 2. Sell a basic product and tell people for a little more money they can receive the deluxe edition. 3. Give your customers a f.ree subscription to your e-zine and include back end products in each issue. 4. Charge people extra money to get the reproduction rights. 5. Send your customers greeting cards at holidays with your back end product o.ffer included. 6. O.ffer your customers a discount if they b.uy more than one of the same product. 7. Include a back end product o.ffer on your online 'thank you' page. 8. Give people a huge discount to your subscription product if they subscribe for a longer period of time. 9. Send your customer a f.ree surprise gift with your back end product o.ffer included. 10. Give your customers a discount if they b.uy over a certain number of any products. 11. Publish a back end product o.ffer inside any of the information products you sell. 12. G.roup your products together in package deals to make more profit form each sale. 13. Include a back end product o.ffer inside your 'customer's only' online club. 14. Join someone else's affiliate program and use it as an upsell or back end product. 15. Follow-up with your customers to see if they're happy and o.ffer them another product. 16. O.ffer people a f.ree sample of your product and tell them they will get a discount if they o.rder now. 17. Send your customers a 'thank you' e-mail with a back end o.ffer attached. 18. O.ffer your customers add-on products like gift wrapping, batteries, imprinting, etc. 19. Allow your customers the option of signing up to your 'future product offers l.ist'. 20. Explain to people that for extra money, they can extend the g.uarantee or warranty of the product. Quote of the Day: 'It's good to have money and the things that money can b.uy, but it's good, too, to check up once in a while and make sure you haven't lost the things that money can't b.uy.' -- George Horace Latimer
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What You Need in Your Marketing Calendar By Doug Edge Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These items might include attending a trade show, sending out an email campaign, or placing a buy for a magazine advertisement. Larger corporations typically have a more detailed marketing calendar plan… 2. Do You Have a Back-End Marketing Strategy in Place? By L A Parmley To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if you were in their shoes, what else might interest you? Hey, you can always ask them with an info… 3. Meaning and Marketing - The Eye of the Storm By Paul R Snell It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you can see the buttons on her blouse coming at you at almost the speed of light, so much so that you end up hypnotized and your brain feels like a pea soup - this is something you're not going to forget … 4. Getting the Maximum Marketing Mileage Out of Your Nametag By Scott Ginsberg As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company “on stage” is your nametag. Especially when you attend meetings, events or if you’re out in the field representing your company, your nametag is your best friend. Not only will it remind people of your name (who will forget your name 10 seconds after they … |