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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Blog Your Way Out of Oblivion I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, exponentially more than her main websites. We came up with a natural and very-marketable niche for her (coaching introverts). The theme is raising awareness that introversion is a legitimate personality style. Since far more people are extroverts than introverts, much of the 'world' is set up th… 2. Why Most Marketing Videos Don't Work By Marie-Claire Ross Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch and have found that they all suffer from one or more of the following problems.1. A poorly written scriptThis would have to be one of the most common problems. The script provides the backbone to… 3. Slogans: Creating and Using Them In Life, Career and Business By Catherine Franz Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. This also requires a new filing system method for storing the bites and bytes. In this article, we will go into greater details on: * Why slogans are important in today’s society fast-pace information systems. * What is a slogan? * Learn the six major types of slogans. * … 4. Private Practice Marketing: A Soaking Wet Marketing Marvel By Jeff Herring Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.We had a blast, and I may never be completely dry again!One of the features that really intrigued me was the 400 gallon bucket that was on top of one of the multiple water slides (picture a giant jungle gym with multiple water sl… |