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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Internet Marketing Success Requires a Plan (Part I) The days when you could just slap up a Website and wait for the money to roll in are long gone.Success today depends on knowing your target audience and having an effective strategy to reachthem. Upfront planning is what separates winning Internet marketing endeavors from failures.Some people approach Internet marketing as a dynamic exercise. They have an idea and thenimmediately create a Website to market their product or service, figuring they … 2. Ten Ways To Make Your Affiliate Site More Profitable Is your affiliate website ready for business? You may have your content written and your affiliate products in place, but there are more things you can do to make your site more profitable.1. Have a specific theme for your site and make sure your content, logo and other graphics are relevant to that theme. Don't add kitty graphics to a website about gaming.2. Have as much original content - content that you have written yourself - on your site as… 3. Attract More Clients with Free Seminars By Lucy MacDonald Do you need more clients? One of the most overlooked ways to fill your private practice or small business with new clients is by giving free public seminars. Public seminars give you exposure, publicity and help to position you as an expert.1. What should I speak about? Free public seminars are a great way to highlight a niche. Offer a seminar that targets an area that you specialize in such as eating disorders, career counselling, or anger m… 4. Keeping Pace with Business Marketing By YC Ng Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's just as easy to conduct business across the globe as it is to conduct business across town.If you want your business to stay… |