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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility By Bea Fields In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.1. Celebrate the Wacky World Holidays with your Clients and/or Customers.Did you know that August 17 is Number 2 pencil day? Send your clients Number 2 pencils with your n… 2. How Gratitude Works By Kelly O'Brien Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won’t get tossed out with the rest of the junk mail.2. It builds a genuine bond with the recipient.3. It’s personal, a 1:1 “marketing touch,” and customized.4. It costs less than 40 cents.5. It takes less than 10 minutes to do.6. It requires no expensive investment.7. It’s low-tech, but high… 3. Take the Logo Litmus Test By Maya Sunpongco Here is your C.I.T.T. (pronounced "kit")[Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don’t believe me? Look at Dove™ soap. You’ll find the shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn’t it?! Have you noticed that you can associate an industry by its color? Blue is a popular color … 4. Is Database Marketing A Good Thing? By Leon Chaddock Database marketing is an important field. It allows the business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing. But, not everyone like these options and not everyone like database marketing.Database marketing is in… |