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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Network Marketing Is Definitely A Relationship Business By Kirk Bannerman Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.If someone is shopping around for the best price for a particular … 2. Consumer Thinking And Search Marketing By Darrin Coe 12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as “televisions” or “Adoption Services”. The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who are actively searching for product or service information do not start where they left off when it c… 3. Would you like more PageRank ? PageRank (PR) is one of the most important concepts in Internet marketing. It is widely considered as the most important factor in the Google search relevancy algorithm that determines ranking of websites on Google’s search results. Having a high PageRank is a must if you wish to attract visitors or customers to your website.The PageRank principle is simpleThe higher the PR of your site the higher will be its search engine position. So the goal i… 4. Attract More Business By Making Things Easier By Caterina Rando Any business that does not give customers VIP service will be out of business before they realize it. One of my clients went to buy a new car from a local dealer she knew personally through the business community. She called ahead to explain what she wanted but, when she got there he kept her waiting. He did not have the make she requested, and suggested she check back with him tomorrow. She did, and did again the following day, and the … |