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Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services. Following are four ways I've used to create great results at little or no cost. 1) Share Your Knowledge. If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or TV program. 2) Package Your Knowledge. Package and distribute your knowledge in the form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date. 3) Do Seminars or Presentations. Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes. First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is the first step toward making a sale. Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same skills and services, most people will choose the person they like or feel the best chemistry with. Make sure to give attendees a special offer on your products or services at the end of your presentation. Give the offer a deadline to create urgency for them to take advantage of the offer on the spot. 4) Give Something Away. Find a way to give away samples of your products or services. Is there an association or group meeting or any other event that is looking for donations to be given away as door prizes? Why not donate a package of your services or products? You will gain exposure (a free advertisement by the group leader) among the entire group when your package is either auctioned off, or announced and given away in front of everyone. You are also giving the person who wins the package the chance to sample your products or services at no risk. You could further leverage this marketing by offering the “winner” an incentive to refer others to you. The “winner” might also be a great person to provide feedback to you, or a testimonial regarding how they felt about your product or service, that you can use in future marketing. Yes, there may be a hard cost associated with the product you are giving away, or a “time” cost associated with the time you are donating, however when you weigh that cost against the number of people who are being exposed to your products or services, usually it is well worth it. And it certainly is cheap (and usually more effective!) in comparison to buying an ad. My advice is to incorporate this sort of activity into your operational budget and simply consider it a cost of doing business. There are all kinds of ways to generate exposure of your products and services without paying for advertising space. Yes, sometimes this does involve giving away product or service, but I don’t consider that a hard “marketing” cost. I have found that the benefits always outweigh the cost of my time or my products. The trick is to target well, or in other words, locate where your prospects congregate or what media they read or view, and then find creative ways to get yourself, your products or your services, in front of them in those places. © Copyright 2005 Debbie LaChusa Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. 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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing is More Than a Token Process By Kathleen Gage “Necessity is the mother of invention!” The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn’t quite register.However, nearly two decades later, it makes all the sense in the world. In fact, a majority of the things we take for granted were created out of a need. When … 2. A Tip to the Beginning Internet Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers' - or potential customers' - needs and desires. You then develop strategies - both onli… 3. An Example of Understanding Consumer Thinking By Darrin Coe A church in my community provided me with one of the best examples of understanding the consumer, which I’ve ever experienced.Once a month a church in my community provides free lunch, open to the public. When you go into the dining area you are initially met by a man who is loud, amiable, and obviously enjoying his position. He greets you with a handshake, making sure you know that, “Everything is on the house”. He then orders your meal for… 4. 5 Tips to Help You Market When You Think You're Too Busy By Debbie LaChusa What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.While marketing may not seem like a necessary activity when your business is going gang-busters, it… |