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Fax Advertising Puts Your Message in Their Hands A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel. Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers’ hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off. Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch. The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn’t delay their travel plans for the strike, thanks to the speed of fax broadcasting. You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn’t offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn’t take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you’re interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Internet Marketing Requires Lots of Patience! When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!Putting up a business Website is just the beginning. The real challenge is to achieve visibility in the crowded Internet marketplace. The days are long gone when you could expect to sit back and wait for potentia… 2. 4 Ways to Get a Prospect's Attention Fast By Bob Leduc Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first few seconds or your sales message will be ignored. This is especially important on the Internet where a visitor can simply click away fro… 3. CRM System: Give Meaning to Your Data By Cameron Brown A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. The ever-increasing level of technology available to a CRM system can, however, provide an overwhelming amount of information to a company, not all of it useful. Large corporations compile enough data in their ‘data warehouses’ each day … 4. Do I Need an RSS Feed? By S. Housley RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.Benefits for Publishers1.) Avoid Spam FiltersStatisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue.… |