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The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I’ll call the “proof” section of the brochure, I was rummaging around for testimonials. The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I’d find some ready made testimonials or at least some material I could use to create some. As it turned out, they had one case study with a couple of customer quotes. I pieced together the material to create one measly testimonial. It was less than adequate. Well, maybe it’s no big deal. After all, I wrote strong copy. Why even bother with testimonials? I’ll give you four good reasons. 1. Credibility Testimonials give your company, product, or service credibility. Everyone is bombarded with advertising messages every day. It’s a brutal marketplace. If you want to sell something to somebody, you stand a much better chance if you can convince them that you’re credible. Testimonials are like references on a resume. They’re the people who vouch for you. 2. Identification Your prospects identify with your customers who are providing the testimonials. They have similar concerns, problems, hopes and desires. They commiserate. This is good. You want this in your marketing. (Sorry, but your prospects don’t identify with you. Not really. You’re trying to sell them something!) 3. Proof Proof, alone, is reason enough to gather and use testimonials. This is where your customers say, in effect, “They’re right, Mr. or Ms. Prospect. They can save you 50% ... or make you feel 18 again ... or make you enough money to retire at 50. They did it for me and I’m thrilled!” Testimonials notarize your marketing speak. 4. Closure Testimonials help close the sale. Sure, they can be used throughout a marketing piece. But they definitely come in handy toward the end. You’ve introduced the problem or need, your product or service, the features and benefits, and more. Then you line up your testimonials, all the customers whose heads are nodding and saying, “Yep, it worked for me.” Soon after, you ask for the order. For many reasons, testimonials give your prospects the confidence they need to buy from you for the first time. And once your prospects turn into new customers, the door to repeat sales swings wide open. (c) 2005 Neil Sagebiel Natural Cancer Treatments. - Over 350 treatments & 2,000 testimonials that no-one else will tell you about. Affs: Free promotional Report. Pays $22.61. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Avoid the Line Extension Trap By Michael Daehn If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw attention to a new product? The reason is that you tend to confuse customers as to what your brand means, and in the long run this strategy decreases overall market shar… 2. The Five Methods To Generate Profitable Marketing Ideas Quickly By Allan Katz "Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindonMr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and innovation. Innovation is a creative collaboration. Converting creativity to innovation is a team sport."Creative people generate marketing ideas by using stimuli to help them think "outside the box." But … 3. My Marketing Budget Is Small - How Can I Make The Most Of It? By Debbie LaChusa Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for … 4. 5 Print Ad Essentials! By Matthew Keegan Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.You've just cleaned out the attic and straightened up the garage. You've identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don't want to post the inf… |