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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Improve Client Goodwill & Referrals by Doing One Simple Thing By Sylvia Jaumann Have you been "leaving money on the table" by not thanking your clients properly when your decorative painting job is complete?Most professional decorative painters agonize at one time or another whether they should give their clients a thank you gift. Some feel that since they are the professional artisan, that their clients should be giving them gifts for all their hard work. No question, it's a good feeling when you receive an unexpected g… 2. Stretch Your Marketing Reach By Kathleen Gage One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing the Internet to distribute your information is often people will forward your information to others who have similar interest.The key to success with an E-Zine is consistency in distribution. It won’t be benefi… 3. Beware of 'Magazine Style' Yellow Pages Ad Design By Adam Strange I have been doing Yellow Page design for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.It’s an art form, I tell you. Few comprehend its power. Few understand the subtle blend of art and science that combines to create the successful Yellow Page ad design. It takes a true connoisseur to understand the underlying … 4. Don’t Put All Of Your Eggs Into One Basket By Sandi Moses I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day’s eggs into one basket, and when she tripped and fell on the way into town to sell the eggs, all of the eggs broke. It seems that her grandmother (the voice of experience and wisdom) tried to tell her not to do that, but she wouldn… |