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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around By Steve Faber Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than ad… 2. How to Promote Yourself Or Your Company Through Award Competitions By JoAnn Hines There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.http://www.womeninpackaging.org/With all the awards programs out there, how many of you incorporate that into your marketing plan? Yes, I know it’s a lot of work but the benefits you reap outweigh the ef… 3. How To Conduct Effective Online Surveys By Nick Hill Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesRecommend a course of action* Identify your objectiveOnline surveys are conducted to find out the characteristics, behaviors, opinions, and kn… 4. Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" By Susan Friedmann Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional manner. What more could you ask for? Well, the righ… |