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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Does Your Logo Color Say About Your Business? By Debbie LaChusa And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.Following are some generally accepted pri… 2. Fertilizer For Your Grassroots Marketing By Richard Sloan Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. It’s driven by creativity and energy—the stuff we entrepreneurs have a lot of. And it doesn’t require a lot of money—the stuff we have the least of!To get star… 3. Marketing vs. Business Brochures Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is used to give your new or target clients an overview about the main purposes of your business. The latter can be considered as your client's initial communication with your company so it is importa… 4. Reality Branding - Are You Taking Advantage Of The 40 Year Social Pendulum? By Steve Jackson I watched Roy Williams in a quite literally amazing presentation about society's 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 in Buda, Texas.Roy´s presentation explained a phenomenon that happens every 40 years where folks´ attitudes gradually shift over time in an opposite direction to that of the previou… |